Interview with MarcyKate Connolly

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT- Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

I'm very happy to bring you today's SAT (Successful Author Talk) interviewee, MarcyKate Connolly. MarcyKate is one of my regular critique partners, and also one of the people that I met and banded with at the beginning of my publishing journey, years ago. MarcyKate, RC Lewis and myself all met years ago on the writing site AgentQueryConnect. We would read each other's stuff, pick apart our query letters, and root, root, root for each other when we entered contests to try to gain agent attention.

Are you a Planner or Pantster?

I’m a plotter *steeples fingers*. Outlines and beat sheets are my best friends when I’m drafting a novel.

How long does it typically take you to write a novel, start to finish?

Wellllllll, that varies. A lot. I’ve written 11 novels so far and I can’t really say I have a pace that’s consistent. Every book has its own unique path. First drafts have run the gamut from 10 days to 1.5 years. Add to that necessary time for revision, critique partner feedback, more revision, etc, and the shortest was a few months, the longest about 3 years. 

Do you work on one project at a time, or are you a multi tasker?

I am a multi-tasking fiend. I use Zoho projects (an online project management software) to keep myself on target and meet goals for revision and drafting. I always have another project in the pipeline once one stage of a book is complete. For example, I may draft one book in the morning (say, MG fantasy) and then revise another in the afternoon or next day (say, YA contemporary). Once I’ve finished revising that YA, I’ll move my next project that’s due for revision up in the queue, and then cycle through them that way until they’re ready for my agent or editor to review.

Did you have to overcome any fears that first time you sat down to write?

Not really, aside from the pretty normal fear that what I’ve written sucked. (But that doesn’t ever really go away for a lot of writers. Sorry to break the bad news!). 

Though that fear did take a turn that I had to overcome. When I went to revise that first manuscript, I was so terrified of screwing up the writing in a technical sense (misspellings, bad grammar, etc) that I actually edited every ounce of voice right out of that book. I had readers tell me that it was the cleanest manuscript they’d ever read, but they couldn’t connect to my characters at all – that was why! Took me another 2 books before I finally got a handle on voice (and learned not to edit it out!) 

How many trunked books did you have before you were agented?

Six. Monstrous was the 7th novel I wrote, 4th that I queried. 

Have you ever quit on an ms, and how did you know it was time?

I did decide to set aside three books. One I queried briefly and the response made it very clear the book wasn’t really there and I wasn’t as interested in getting it to where it needed to be either. The other two were NaNoWriMo novels and very much practice books.

I’ve “paused” a couple other books, but I have plans to revisit them and rewrite them eventually. 

Who is your agent and how did you get that "Yes!" out of them?  

My amazing agent is Suzie Townsend of New Leaf Literary & Media. I queried her the traditional way – my book was a slushpile baby despite the fact that I entered agent-judged contest after contest!

How long did you query before landing your agent?  

I queried for about 3.5 years before signing with Suzie. I sent well over 300 queries for three different books and got hundreds of No's in response. The three agent offers on Monstrous were totally worth it!

Any advice to aspiring writers out there on conquering query hell?

The best way I found to get through query hell is to always keep looking forward. 

Write that next book. Yes, THAT book. The one that won’t leave you alone and keeps you up at night. Even if it’s weird and crazy and scares you. It’s worth the risk, and at worst, you’ll learn something and have a fun distraction.

How did that feel, the first time you saw your book for sale?

I haven’t seen the hardcover of Monstrous on a physical bookstore shelf yet (though I have held a copy in my hands and it is beautiful!!), but when the pre-order links for it began popping up, it was surreal. The fact that this is really happening began to sink in then too. I’m SO EXCITED to see it in B&N and my local indies!

How much input do you have on cover art?

Not much. They picked the (perfect) artist and worked up the (perfect) concept. There was one little issue on the first final draft they sent me, but it was quickly and easily fixed. Basically, they didn’t need my input – the artist pretty much plucked my main character out of my brain and dropped her on the page!

What's something you learned from the process that surprised you?

How different the process is from one author to another, and one book to another. We’re all going through the same basic process, but the details vary dramatically!

Also, publishing is sloooowwwww. This should not have surprised me – I’d heard it before, of course. But to experience it is another thing entirely. Case in point, my book sold in 2012, and it will finally be on shelves in 2015!

How much of your own marketing do you?  

I’ve had a website and been on social media for years before I started writing seriously, so I was prepared to promote things like giveaways and news across my site, twitter, facebook, tumblr, etc. Social media promotion, and the postcards I’m sending to my local bookstores and libraries are the main marketing I’m doing for Monstrous. I’ve also done some in person outreach to my local libraries and gave them advanced review copies of my book. However, my day job background is in marketing, so if my publisher wasn’t doing a lot of marketing on my behalf I’d probably do more. 

When do you build your platform? After an agent? Or should you be working before?

I already had a platform, so it’s hard for me to say. I do know it’s not going to be a dealbreaker for most agents if you don’t have a social media platform when they sign you provided you are open to building one if your book sells.

For me, social media was most effective pre-sale / pre-agent in finding my place in a community of authors. There’s a lot of awesome people out there, especially in the kid lit community, and getting to know them and knowing they were going through the same highs and lows in the query trenches was really helpful for me. Made me feel less alone. And really, that’s what social media is about – connecting with a community. It’s a way to engage people on a personal level and should be treated like it (not like a sales channel!)

Do you think social media helps build your readership?

It definitely can, yes. But the key thing to remember about social media is that it is first and foremost and place to be social. A lot of people forget that. It is about building a community and engaging with people (which is why it can be great for engaging with your readers). Blasting things like BUY MY BOOK BUY MY BOOK BUY MY BOOK is going to get you blocked and possibly even banned from places like Twitter. Basically, don’t be noise; be yourself – that’s way more interesting. 

Finding Your Pack Of Wolves

Here's the thing about being a writer - we're kind of weird.

That may or may not come as a surprise to you.

A lot of us grew up either completely on the outside of society, or - like me - kind of in it but known as being... just a bit off. When I was younger I tried to massage my off-ness away, tried to be normal, tried to fit in. Thank God I failed.

I'm old enough now that I just don't care, and ironically now that I've won the "Published Author" ribbon, it's considered perfectly acceptable for me to just be a bit different. It never ceases to amuse me that people who have read my books but never met me in real life are amazed at how normal and well-adjusted I am (ahem - or just seem to be) when they meet me, whereas the people that know me casually in real life read my books and... are a little stunned. I can't tell you how often I've heard the phrase, "But you seem so normal."

That's because I've been practicing.

My true friends - a very small circle of people that know me very, very well - aren't shocked at all. They kind of expect it.

Cover Talk with Michelle Falkoff

I love talking to debut authors. Our experiences are so similar, yet so very different, that every one of us has a new story to share. Everyone says that the moment you get your cover it really hits you - you're an author. The cover is your story - and you - packaged for the world. So the process of the cover reveal can be slightly panic inducing. Does it fit your story? Is it what you hoped? Will it sell? With this in mind I put together the CRAP (Cover Reveal Anxiety Phase) Interview.

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Today's guest is Michelle Falkoff, author of PLAYLIST FOR THE DEAD, available January 27th from HarperTeen.

Did you have any pre-conceived notions about what you wanted your cover to look like?

I actually didn’t—I had some vague ideas about what I might not want (I tend to like abstract covers better than realistic ones, for example), but I’m not super visually oriented, so I hadn’t really imagined what it could be.

How far in advance from your pub date did you start talking covers with your house?

My editor sent me the first iteration of the cover in February of 2014, so the first conversations happened nearly a year before the book’s scheduled publication date.

Did you have any input on your cover?

I did, though I didn’t need very much—I was thrilled with it from the first time I saw it.  I definitely got the sense that if I had concerns the house would address them, but it didn’t come up, which was great.

How was your cover revealed to you?

My editor emailed a picture around to everyone involved in the book up to that point.

Was there an official "cover reveal" date for your art?

There was no official date, but I did a “cover reveal” post for YA Highway, which was posted on the site on September 9th.  It was a really fun way to get the cover out there.

How far in advance of the reveal date were you aware of what your cover would look like?

I got the final version of the cover on March 24—it went through some tweaks before it became official, though the ARC has the earlier version of the cover art.

Was it hard to keep it to yourself before the official release?

That presumes that I was able to keep it to myself, which I wasn’t! I showed pictures of it to pretty much everyone I knew, but I didn’t arrange for an official reveal until I realized that pictures of it were popping up on places like Amazon and Goodreads.

What surprised you most about the process?

There were a couple of things, some more surprising than others. I wasn’t exactly surprised by the level of thoughtfulness that went into it at HarperCollins, since they’d been fabulous about everything else, but I was pleasantly surprised that they decided to use an outside artist who does posters for some of the bands featured in the book. It was a wonderfully creative decision, and the cover has a really appropriate feel to it as a result. The more surprising thing was the fact that Barnes and Noble was part of the process—someone over there had opinions about some aspects of the cover that the artist took into account in revision. I’m pleased that B&N was interested in how the book would be presented there, but I hadn’t realized that was something that happens on what seems like a fairly routine basis.

Any advice to other debut authors about how to handle cover art anxiety?

I suspect it very much depends on the author’s relationship with the publishing house. If your relationship is good, then I’d be inclined to be trusting—your editor knows the book well and knows the market much better than we do, and everyone has the goal of making the book as striking and beautiful as possible. That said, I do think it’s appropriate to speak up early if you’re not happy with the direction things are going. You’re going to spend a lot of time with the physical object of the book itself, and you want looking at the cover to make you happy and to remind you of everything good about the process, which sometimes involves work on our part.

One more thing I know some people have been concerned about is what happens when the publisher reveals the cover unofficially before they’ve had a chance to do a formal reveal. I know this is a big deal for some people, but I’d suggest not getting too worried about it—doing the reveal on YA Highway was a great experience even though the cover was already around, and I suspect no one pays as much attention to these kinds of details as we do.