Interview with Chris Von Halle

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT- Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

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Today's guest for the SAT (Successful Author Talk) is Chris Von Halle. Chris's books recreate his childhood memories of such outlandish locations as the near and distant future Earth, other planets, and even other dimensions. He lives in Ridgewood, New Jersey, and enjoys such extraordinary activities as playing videogames, tennis, and basketball, and writing the occasional comic strip. His debut, THE FOURTH GENERATION, is available now.

Are you a Planner or Pantster?

I’m definitely a pantser at heart, but over the years I’ve incorporated some planning into the equation. It’s an ever-evolving process ☺

How long does it typically take you to write a novel, start to finish?

I think the average is about two years. Usually that involves setting the book aside for months at certain points in order to work on revisions for another manuscript or simply to get distance from the book so I can return to it with fresh eyes.

Do you work on one project at a time, or are you a multi tasker?

As I hinted at above, I’m a bit of a multi-tasker, since I will sometimes set a book aside to work on another depending on which one needs my attention the most at the moment. However, over the course of any long period (say, two years), one project typically occupies most of my time and effort.

Did you have to overcome any fears that first time you sat down to write?

I’ve been writing ever since I can remember, so I’m pretty sure I wasn’t even old enough to be aware that writing could be “scary” the first time I sat down to do it. I just wrote for the sheer joy of it. However, the notorious self-doubt monster is definitely something that has periodically reared its ugly head over the years. I think that’s something every writer deals with at some point, though, if not often; even the most “successful” ones.

How many trunked books did you have before you were published?

It’s embarrassing to say, but technically six.

Have you ever quit on an ms, and how did you know it was time?

Yes, six times. In the beginning it was clear that I wasn’t writing at a professional level yet, based on the type of feedback I received from critique partners and agents, so that’s why I shelved a few. Later it was the fact that I sent out so many queries I couldn’t even count, and hardly received any requests or interest.

How did it feel the first time you saw your book for sale?

It felt absolutely fantastic, like a dream come true. Even cooler since I think the cover is so awesome (thanks, Cora Graphics!).

How much input do you have on cover art?

Speaking of which, I did have some input on the cover. That’s what I really like about my publisher, Clean Reads. The cover artist and I had a little back-and-forth action to iron out a couple things, and the result is stunning, I think.

What's something you learned from the process that surprised you?

I think it’s the importance of evolving and trying different paths if one path isn’t working for you. During my long seven or so years of shooting for publication, I had always envisioned myself trespassing the so-called traditional path: get a literary agent who then gets me a book deal with a major publisher. But after beating down that path for so long without much success, and giving a small press a shot without an agent, I’ve come to realize that that’s also a viable and rewarding path. So, bottom line: Don’t be afraid to try different avenues if one in particular isn’t working for you.

How much of your own marketing do you?

I do a fair amount of marketing. At least, these days I split up my writing time down the middle between marketing and writing the next book. I have a blog, a website, and Twitter.

When do you build your platform? After a book deal? Or should you be working before?

I think you can really start building your platform after you get an agent or a book deal, but it doesn’t hurt to have a blog or website while you’re shooting for those things. But, still, I’d say that prior to getting an agent or book deal, your time is best spent honing your writing skills, since ultimately that’s what will bring your work and your writing career to the next level.

Do you think social media helps build your readership?

Certainly. I’m not sure how much it ultimately helps, but it definitely makes you and your book(s) more visible and accessible to the market.

A Madness So Discreet Official Trailer!

Official trailer for A MADNESS SO DISCREET by Mindy McGinnis, a Gothic historical thriller sent in an insane asylum.


MarcyKate Connolly On Frankensteining Some Swag

Most authors will agree that the creative part of the job is where we excel, the business and marketing side, slightly less. It’s lovely when the two can meet in the form of SWAG – Shit We All Generate. I’ve invited some published authors to share with us their secret to swag… little freebies that can sell a book longer after the author is no longer standing in front of a prospective reader. In order to create great swag, you have to be crafty – in more ways than one.

Today's guest for the SWAG is MarcyKate Connolly, an author and arts administrator living in New England with her husband and pugs. She's also a coffee addict and voracious reader. Her debut novel MONSTROUS is available now from HarperCollins Children's Books, and the companion, RAVENOUS, will be out on 2/9/2016!

Finding something that represents your book and hasn’t been played out by a million authors before is difficult. What’s your swag?

I made a few different pieces. Some were pretty basic, such as bookmarks, postcards, and sellsheets. Others were a little more unique such as monster cards (a set of 4 with info about the monsters in the book) and frankenplushies (stuffed animals made to look like the creatures in the book).

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How much money per piece did your swag cost out of pocket?

This varied WIDELY, anywhere from fifty cents to $20. The paper swag like bookmarks were pretty cheap, but items like the frankenplushies were more expensive.

Do you find that swag helps you stand out at an event? 

I think it can, especially if you have something a little different. When I bring out Monster cards at an event, they tend to go quickly. That said, everyone seems to love bookmarks, so I don’t think you can go wrong there either.

What do you think of big item swag pieces versus cheaper, yet more easily discarded swag like bookmarks?

Bookmarks may be more easily discarded, but they also do come in handy when you’re talking about book people, so I feel like they’re a good investment. The bigger stuff can make you stand out, but I’m not sure the cost is worth it. I would probably never buy a big standup poster for a launch party again, but I might be willing to invest in a standup banner that’s more portable for a complete series of books. I’d recommend thinking about what sort of mileage you can realistically get out of the bigger pieces. If it’s a big expense and one-time use, it may not be worth it. 

I do however thing items that are unique and specific to your book are a great way to get people to remember you. When I decided to get my Dr. Frankenstein on and make frankenplushies, it was one of those things where either people were going to love them or think I was seriously disturbed (so far the former is winning out, thankfully!). 

MONSTROUS has creatures called hybrids such as the main character, goat-chickens, and a sperrier (puppy with wings, basically). I bought a bunch of chicken, goat, bird, and puppy stuffed animals, then took them apart and sewed the pieces I needed back together to make the hybrids. I raffled some off for my launch party and I’ve used a few others for random giveaways on my blog or at other events. They’ve been a hit! 

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My next book, RAVENOUS, has a new hybrid, a raccowl (a raccoon with an owl’s head) so I’m already planning to make more frankenplushies for that launch. They’re time-consuming and occasionally frustrating if I can’t find the right parts in stock at local stores, but I’d say they’ve definitely been worth it.

What’s the most clever / best swag by another author?

This is a tough one, but the best one I’ve seen recently has to be Julie Murphy’s Dumplin pins. They have the iconic pose from the cover and they are fabulous! 

And the biggest question – do you think swag helps sell books?

Honestly? Beats me! Unfortunately, getting a real ROI on swag is tricky at best. However, regardless of whether they sell books I do think swag is important because it helps build your brand. Even if they don’t buy your book this time around, maybe they’ll remember your name and will buy the next one.