E. Latimer On the Anxiety of Submission... Your Fourth Time Out

If there's one thing that many aspiring writers have few clues about, it's the submission process. There are good reasons for that; authors aren't exactly encouraged to talk in detail about our own submission experiences, and - just like agent hunting - everyone's story is different. I managed to cobble together a few non-specific questions that some debut authors have agreed to answer (bless them). And so I bring you the submission interview series - Submission Hell - It's True. Yes, it's the SHIT.

Today’s guest for the SHIT is E. Latimer, the author of Witches of Ash and Ruin, and The Strange and Deadly Portraits of Bryony Gray. She lives on Vancouver Island, and her breakout success on the online writing platform, Wattpad.com, has resulted in a fanbase of over 100k followers, with over 20 million combined reads. She also vlogs weekly on the Word Nerds Youtube channel, and spends the rest of her days reading, writing and consuming too much tea.

How much did you know about the submission process before you were out on subs yourself?

I had actually been on sub several times before my first YA, Witches of Ash and Ruin sold. The first two times were failed attempts year ago, with my first agent. The third time my new agent sold my MG book. So technically this was my fourth time out, but the process is so secretive that it STILL feels like I don’t know as much as I’d like.

I obsessively researched online every time I went out, and it’s so funny because I read a LOT of these Submissions Hell interviews. I was desperate for any small scrap of info about what other people’s sub process had been like. It makes you feel less alone for one thing, and gives you an idea of what you might expect.

Did anything about the process surprise you?

Yes, how UNCOOL I was about the whole thing. I expected my second time out on sub after selling my MG, I would just sit back and sip tea, be totally calm and collected. Like I was some kind of old pro at this.

Turns out, I’m really really not. I was just as antsy and anxiety-ridden this time around, and actually I had a better idea of the process and what hoops my witchy little book was having to jump through, so if possible, I think I was MORE neurotic.

I really didn’t see that coming.

Did you research the editors you knew had your ms? Do you recommend doing that?

I did, a little obsessively. I’m ashamed to admit it and I absolutely do not recommend anyone do this.

Next time I’m out on sub I’m absolutely not going to do that.

Narrator: She will.

What was the average amount of time it took to hear back from editors?

It used to drive me nuts looking up “average times” for sub to last, because it varies so wildly. And in my own career thus far, it has too. The Strange and Deadly Portraits of Bryony Gray sold in 10 days, which is basically lightening speed for sub.

Witches of Ash and Ruin took longer. I got the call from Hannah Allaman from Disney after it had been out on sub for roughly two weeks. I think. It wasn’t actually an offer initially, just a chat, and then I waited in suspense for exactly thirteen more days (yes, I was counting, why do you ask?) before I got the news that the offer had come through.

What do you think is the best way for an author out on submission to deal with the anxiety?

Write something else. I really cannot emphasize how important it is to focus all your attention and energy into a new project. Don’t just sit there refreshing your email like I did, that way lies madness.

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If you had any rejections, how did you deal with that emotionally? How did this kind of rejection compare to query rejections?

I dealt with rejections badly the first two times I went out on sub and failed. The Strange and Deadly Portraits of Bryony Gray was a little better, because we got some good feedback too, but it still stung. It was just too much on top of the emotional drain of being on sub. I knew that about myself this time, so I didn’t press my agent to send the rejections. I knew who had passed on Witches of Ash and Ruin, but I didn’t ask her to send the actual feedback.

When I was querying I used to respond to each rejection by flinging another ten queries out into the world, as a kind of “hah! You can’t stop me!” but you obviously can’t do that on sub. You just have to sit there and wait. It feels a bit more powerless, which is why I stress how important it is to work on a new project.

If you got feedback on a rejection, how did you process it? How do you compare processing an editor’s feedback as compared to a beta reader’s?

Sub feedback is a tricky one, because it’s often along the lines of “we have something similar on our list” or “we don’t know how to market this one”. Of course, there’s sometimes practical advice about voice, or characters, but by the point of sub, my agent and I have edited the project so many times, that I tend to let the feedback collect and not look at it unless I need to reassess things when it doesn’t sell.

A beta reader is very different. You’re in the thick of it with them. You’ve got a project in motion and you can change things. Nothing is set in stone yet.

When you got your YES! how did that feel? How did you find out – email, telephone, smoke signal?

My agent called me. She was in New York at the time, I believe. But she’s got a UK number, so we had a bit of a hassle trying to connect, and of course I was practically bouncing off the walls because her email had said “good news, can I call you” and I was pretty sure I knew what it was about.

I like to think I kept my cool on the phone with her, but once I was off I screamed and did a few laps of the house.

Did you have to wait a period of time before sharing your big news, because of details being ironed out? Was that difficult?

I had to wait a few months for this one, but honestly it was nothing compared to the wait to announce The Strange and Deadly Portraits of Bryony Gray (six months) so I wasn’t too impatient this time around. And as much as it’s completely maddening to have to wait, it does make it all the sweeter when you can shout it from the rooftops.

Methods For Getting Started With Low Budget Book Promotion

by Ashley Halsey

Being a successful author doesn’t only mean writing good books. It means selling them too. The book world is a complex, almost cryptic one in which no-one has really cracked the algorithm for sales success. All sorts of different books sell, and sell well. There certainly isn’t a problem with the industry itself, in spite of the doomsday predictions that accompanied the arrival of the kindle and the development of modern technology. But, it can be very difficult to know how to get your book out there, most of all when you don’t have much money to promote it with. Well, if this sounds like you (and if you’re the average author it probably does) then read on to learn a few tips for book promotion on a budget. It’s time to show your hard work to the world.

Social Media

First things first: you can’t have a conversation about marketing anything in the contemporary era without discussing social media. Social media is an incredible resource that has to be used. You’d be shooting yourself in the foot to ignore what is the biggest gift for authors light on cash to promote their book. “Social media can simply achieve so much for you, without even spending a dime. Build up a network, interact with readers and authors. Find people to give advanced copies to. Attract the attention of editors or publishers. There are simply so many benefits to take advantage of that it can be hard to say what is best about it”, says Zoe Talbot, writer at Writinity and ResearchPapersUK. Get involved as soon as you can. Spread across multiple platforms all linking to one another and start sharing your book.

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Social Media Advertising

Not only is social media probably your best friend on the ‘free’ end of your promotion efforts, it’s even valuable if you’re looking to spend money. Social media advertising allows you to create hyper-focused advertising campaigns that can reach thousands and thousands of people for as little as $30. If you don’t have much money, these adverts will allow you to do an immense amount without burning through your bank account. Almost all platforms have this ability but Instagram is probably where I would recommend that you begin. There’s a colorful community of book enthusiasts and an excellent paid promotion market for you to start using to your benefit.

Utilizing Influencers

Ok, last social media one I promise. As if the first two points weren’t enough, there is a third, incredible resource that social media facilitated: the influencer. Influencers are people who have somehow acquired a large following on social media. You can use influencers by getting them to talk about your book on their page to expose it to their large following. “There are influencers in all sorts of different industries, the book industry included. You should try, at first, sending your book to them for free and seeing if you can get some unpaid shout outs. Failing that, influencers will do a great deal for your book that makes paying them worth it”, advises Mark Cherry, marketer at DraftBeyond and LastMinuteWriting.

Build A Website

It’s a great idea to have an author website that you can showcase your work through and even sell your book through. It isn’t difficult to get a website and designing one yourself or with a tech savvy friend is easier than ever before thanks to sites like Wix and Squarespace. Design it nicely and link all of your socials to and from it to build your own network.

Do Guest Blog Posts

Getting your content on other peoples’ sites really helps elevate your profile in the world of the internet. It seems like you are doing the blog a favor by writing for it, but you also get the chance to spread the word about your work, to attach your name to the post and, in most cases, to put a link to your website as well.

Conclusion

Most promotional techniques for authors without real marketing budgets involve using the internet. It doesn’t matter what your book is about, there are always ways for you to take advantage of the range of incredible opportunities that the digital world provides.

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Ashley Halsey is a writer, working at LuckyAssignmentsGumEssays writing on all sorts of topics relating to travel and personal development. She spends most of her spare time traveling with her family and gathering information for her latest piece of writing.     

Michael Tougias On Adapting His Own Work For Younger Audiences

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Today’s guest on the podcast is Michael Tougias, the author of many true rescue stories, including The Finest Hours, which was adapted into a Disney film. His latest, Into The Blizzard has been adapted for middle grade readers from his adult non-fiction book about the Blizzard of 1978. Michael joined me today to talk about the difference between seeking publication with fiction versus non-fiction, and the challenge of adapting his own work for a younger audience.

Listen to the Episode Now