The 10-Minute Rule: How “1 Weird Trick” is Helping Rebuild My Writing Routine After 2020

by Jenn Gott

I didn’t publish any books in 2020.

There are a lot of reasons for this, not the least of which is that it was 2020. And while I already had the incredible privilege of working from home, the stress and changes the pandemic threw at me were still more than enough to disrupt my efforts at maintaining any semblance of normal.

So for most of the year, I had no writing habit to speak of. I’d returned to the process of my early twenties, where I’d write a scrap here or there, forever longing for a routine and never quite managing to find one.

Gott.png

For someone who’s written consistently enough to publish a book every year since 2014, it was causing me no small amount of anxiety. And while I took a very kind approach to myself — I was not about to let capitalism make me feel guilty for doing what I had to during a pandemic to stay mentally healthy — it still gnawed at me.

Halfway through December, however, I realized that not writing had started to become more draining than helpful. The trouble was: how to build back a habit that had languished for what felt like a thousand years?

Luckily, in my pre-2020 writing years, I’d already developed what I call “the 10-minute trick” to get myself writing on low-motivation days. But could that work consistently in 2020 — and work well enough to get myself back into a steady routine?

The rules of the 10-minute rule

At its core, the 10-minute trick is pretty much what it says on the tin: I open my story, I set my timer for ten minutes, I get to work.

But here’s the thing: if that was my only rule, I knew I’d fail and fail early, if for no other reason than I was used to working in sessions a lot longer than ten minutes. So as I was deciding how to apply this trick on a daily basis, I set myself very specific parameters:

●       Ten minutes is a starting point, not an end. If the timer rings and I’m in my groove, I shut it off and just keep working.

●      BUT there’s no obligation to do so. If I’m having a day where the words just aren’t flowing, or I’m super-stressed about the rest of my life, or I’m just plain exhausted, ten minutes is enough.

●      I don’t necessarily have to write, but I can’t do anything that doesn’t relate to my story. So I can spend those ten minutes making notes or outlining, I can re-read earlier chapters, I can edit earlier chapters, or I can just sit there with a blank page and daydream about an upcoming scene. Anything that keeps my mind in the world of my story counts, no matter how “productive” it looks. (And if that fails? A writing exercise is the only acceptable substitute.)

●      I find a pocket of time in my schedule where I can do this routine every damned day. If I want to get it done earlier than scheduled, okay, great. But if that scheduled time slot comes up and I haven’t done my ten minutes yet? I have to sit down and do it, whether I feel like it or not.

Pretty simple, right? That’s the whole point. Anything more complicated, and I knew I wouldn’t be able to stick with it.

And there’s promising signs: I started using this system the day after I laid out my rules. And except for a brief break over Christmas, I’ve kept using it every day since.

This is what I’ve learned.

Benefit 1: It makes it easier to start

Why ten minutes? The short answer is, it’s a small enough chunk that I can always convince myself to do it.

The longer answer is that it helps me start. I’ve noticed that the biggest problem I have on low-motivation days is deciding that yes, I really do want to sit down and work on my stories. Once I actually show up at my desk, I’m very likely to stay there. The struggle is getting myself to commit in the first place.

This is really the key to the whole process. “Tough love” never works on me, so I can’t just drill sergeant myself and say that I Will Show Up Every Day Whether I Want To Or Not.

This is especially true if I set a large goal for myself. Our productivity-obsessed culture makes it really easy to fall into the trap of thinking that the further “behind” you are, the bigger your daily goal should be to catch up. Especially when you’re self-publishing on Amazon, there’s an incredible amount of pressure to go-go-go, where any delay feels like it will be the death of your career.

But this can also be a trap: if I feel like there’s a good chance I won’t reach my large goal, I’m much more likely to throw my hands up and not even try.

Is this a healthy reaction to have? Nope. But fear and self-doubt are no small feats to overcome, and I’ve found that — for me, at least — it’s much easier to work with my limitations than constantly fighting against them. Since I know a big goal will backfire when I’m feeling overwhelmed, I turn to small goals instead.

Benefit 2: It builds momentum

I’ve found that writing is a lot like physics: a writer in motion tends to stay in motion, while a writer at rest tends to stay at rest.

At least, I do.

The mental resistance I feel is a lot lower the longer I sustain a writing habit. I’m not the kind of writer who refuses to take a single day off ever, but when I’m in a good routine, I do try to keep those breaks as short as possible: a day here, two days there. It’s really important for me to stay consistent until I build up enough momentum that I won’t lose speed through the breaks — especially if I have been out of the writing game for a while.

Listen, the bottom line is that it’s always easier to not write than to write. And there’s always an excuse you can find, there’s always a reason you can convince yourself why it’s okay, really, to take one more day off. What’s the harm, when you’re already on a break? One day won’t make a difference, right?

The trouble is that one day always becomes two, and two days always become three. Habits get formed. Mental walls go up. At the end of the day, the only way to stay in the routine is to actually stick to the routine, however small it may be.

Benefit 3: It keeps the story alive in my head

Now, when you were reading my rules, you may have noticed that I allow myself to count “daydreaming about my story” as a win — and I wouldn’t blame you if you rolled your eyes a little at that one. After all, “daydreaming” isn’t going to get a story written, right?

And by itself, no, it’s not. But when I’ve been away from my story for a while, I start to forget things. Sometimes it’s as small as a character detail, or sometimes it’s the key to untangling the plot I’d been struggling with. I take extensive notes, but it always takes time to re-read what I’ve got and boot it all back up into my head — time that could otherwise be spent, you know, writing the story.

More importantly, keeping the story alive in my head keeps me excited to sit down and work on it. The longer I go without writing, the more distant I feel from my own work. The characters stop talking to me, I stop playing out scenes while I’m going to sleep or taking a shower… bit by bit, the mental space that normally gets filled with my novels is overtaken by other things: work and obligations and politics and the plots of my current binge-show.

But when I consciously check in with my story every day — even if that’s all I do — that space stays devoted to my book. And much like the previous two benefits, on the days when I do have more energy and motivation, it allows me to jump back in and be productive without all that wasted time just getting started.

And really, that’s the key to the whole thing: removing all the blocks that have piled up around me, and warming up the muscles that have languished during the pandemic. Slowly but surely, those 10 minute bursts start stretching out into longer and longer sprints, until finally, without even realizing it, I’m writing faster and falling back into the routine I’ve been longing for.

So in the end, is there even really a “trick” to this? After all, “write every day!” is a staple of writing advice, isn’t it?

Yes. But I think the key lies in how you get there. If 2020 showed us anything, it’s that mental health is just as important as physical health, and it doesn’t take much to send most of us reeling.

The good news is that it doesn’t necessarily take much to get back to a good space, either. Just a little bit of time, patience, and understanding can go a long way — even if it’s only for ten minutes at a time.

Jenn Gott is an indie author, as well as a writer for Reedsy, where she posts about books, craft, and publishing. So basically, she’s writing all the time. On her few breaks, you can find her snuggling with her cat, watching superhero movies, or designing houses in The Sims.

With New DIY Platforms, an Author Website is Easier than Ever

by Fauzia Burke

It’s surprising, but authors still ask me if they need a website. The short answer is, “Yes”. I know building and maintaining a website can sound like a daunting, time-consuming task, and if you’re still in the writing or editing process, you may think a website isn’t the best use of your time. But as I've said many times in my book Online Marketing for Busy Authors, you should start building your platform/brand as soon as you have an idea for a book. A website is the foundation of your author brand.  

The good news is that today there are many options for building a website. Gone are the days when only web designers could build a website and only webmasters could maintain them. New tools like Pub Site make building and maintaining a professional author website quick, easy, and inexpensive (more info on Pub Site below).

Not convinced? Here are five reasons why I think an author website is necessary.

1. Your readers want to know more about you

In our digitally connected world, you can’t put your book out there in the world, but leave yourself in the shadows. Your readers want to know you. They want to know your interests and values, and they want to be able to connect with you. Your website is a place where you can tell your story—where readers can find out more about you and your expertise. Your website is where you build your brand and keep your content alive in real time. I recommend building a site under your name and not in the book title. 

2. Why take a hit on your digital reputation when you can avoid it? 

Ever hear the quote, “It's not what you say, but what you don’t say that speaks the loudest?” Well, that applies to your website, too. If an interested reader does a quick search for you and doesn’t find a website, are you okay with what that says about you? Not having a website could be viewed as unprofessional, out-of-date, or not connected. First agents and then publishers may see your lack of a website as a reason not to take you seriously as a writer. If you want to grow your brand, you need to show up with a website. Better still, include testimonials on your site, solidifying your expertise.

3. Other social media platforms don’t cancel out the need for a website

While some players in the publishing industry contend that you can use a social media site in place of having a website, I couldn’t disagree more. Facebook or Twitter often change the user experience and you just have to follow along. For example, Facebook has changed its model to more of a pay-to-play platform, making it more difficult for content to appear in news feeds organically. Do you want to be dependent upon Facebook’s algorithm or functionality to determine who sees your content?

With your own website, you are in control. You get to decide what your audience sees. Your website and each social media platform are totally different entities. Knowing your readers and where they spend their time will tell you what social platforms you should prioritize, but bottom line: You always need a website.

Burke.png

4. Grow your email list 

A newsletter is a great way to keep in touch with your super fans, those people who have opted in to hear from you on a regular basis. Your website is the ideal place to collect these names and build a community. While you can converse on social media, your website is a home base where collecting emails and generating content meet. Your mailing list is a big asset, and you should have control over it. Without a website, it would be difficult to collect email addresses on a consistent basis or have a home base for the content you send out in those emails.

The content you’re including in your newsletter can also be housed in a blog; this blog should live on your website because it is a great way to keep your community engaged, as well as bring traffic to your site. 

5. Monetize

You may not be there yet, but if you want to sell other products or services down the road, no other social media platform (not Twitter, not Facebook, not Pinterest) can organize the products, books or services like a website. You can integrate your website with shopping cart tools, add new products, and keep them all organized and available on your site.

Pub Site is a website platform that allows every author, regardless of budget, to have a great looking, professional website. Created by the book industry veterans at FSB Associates, Pub Site is the new easy-to-use DIY website builder developed specifically for books and authors. Imagine using the same website platform used by bestselling authors like Tom Clancy, Robin Cook, Janet Dailey, and hundreds more.

 Whether you’re an author of one book or fifty, Pub Site gives you the tools to build, design, and update your website pain-free. Build your website with a 14-day free trial (no credit card required) then pay just US$19.99/month which includes hosting. We also offer packages starting at just US$499 to set up the website for you.

Fauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB Associates  an online book publicity firm, co-founder of Pub Site  a platform for building author websites, and a consultant and coach for authors who need help navigating the book marketing and publicity landscape. Before starting FSB, she worked for Henry Holt and John Wiley. Fauzia has promoted books by authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. She is based in San Diego, CA. FauziaBurke.com

Claudia Riess On Finding Inspiration In Art

Inspiration is a funny thing. It can come to us like a lightning bolt, through the lyrics of a song, or in the fog of a dream. Ask any writer where their stories come from and you’ll get a myriad of answers, and in that vein I created the WHAT (What the Hell Are you Thinking?) interview. Always including in the WHAT is one random question to really dig down into the interviewees mind, and probably supply some illumination into my own as well.

Today’s guest for the WHAT is Claudia Reiss, a Vassar graduate, who has worked in the editorial departments of The New Yorker and Holt, Rinehart, and Winston and has edited several art history monographs.

 Ideas for our books can come from just about anywhere, and sometimes even we can’t pinpoint exactly how or why. Did you have a specific origin point for your book?

While I was looking to jump-start the third book in my art mystery series—researching artists with interesting back-stories—I came across a quote by painter and chess enthusiast, Marcel Duchamp: “Not all artists are chess players, but all chess players are artists.” I thought about conjuring up a brain-teaser centered on one of his chess-board paintings, but decided instead to look for a contemporaneous chess player to see if I could find or invent a connection between them to get the ball rolling. I didn’t have to go far to find an apt quote from World Chess Champion, Alexander Alekhine: “Chess for me is not a game, but an art.”  Sheer serendipity to discover that he and Duchamp had played on team France in the 1933 Chess Olympiad and furthermore, that his death in 1946 remains a cold case to this day. The confluence of these events was the starting point for another mystery prompted, but not dominated by history.

Once the original concept existed, how did you build a plot around it?

Alekhine’s death was the springboard.  I had to come up with something related to that event that would emerge present-day—like unearthing a letter of Alekhine’s that could rock the art world. The letter would be addressed to a person of international repute and would offer information on art looted during Germany’s occupation of Paris.  The young man in possession of the letter would be brutally murdered and his mentor, Harrison Wheatley, art history professor and Harrison’s amateur sleuthing partner, art magazine editor Erika Shawn, would hurl themselves into the dual mission of tracking down both the killer and the looted art.   

Have you ever had the plot firmly in place, only to find it changing as the story moved from your mind to paper?

Reiss.png

Often.  I start out with 5x7 cards, each describing a scene intended to advance the plot.  I then arrange the cards in consecutive order.  Once I begin typing all bets are off.  Scenes are omitted, others added.  The driving force of characters that come alive as they interact and move through space is far more compelling than jottings on 5x7 cards.  They may come up with a new plan of action when they’re in a tight spot—or over a cup of coffee.  Sometimes how they perform in a situation demands an explanation, calling for a scene to be added earlier in the story.

Do story ideas come to you often, or is fresh material hard to come by?

It’s easier for me to come up with premises that intrigue me—a uniquely conflicted relationship, a global issue with an unusual twist—than following up with proper stories, with subplots and arcs and resolutions.  Kind of like digging into a particularly rich dessert and feeling you’ve had enough of it after only a few bites.  But how much more gratifying it is, after these false start-ups, when an idea piques my interest and then sustains it.

How do you choose which story to write next, if you’ve got more than one percolating?

Right now I’m choosing among my art mystery ideas, since I’ve just signed a contract to come up with three more books in the series.  I may choose the idea that’s most timely, or the one that I think will challenge the protagonists most, or the one that’s been gestating the longest.  Most probably though, I’ll start doing some research on the historical events and the painters associated with these raw ideas, and a storyline centering on one of them will suddenly emerge and monopolize my attention.  

I have 5 cats and a Dalmatian (seriously, check my Instagram feed) and I usually have at least one or two snuggling with me when I write. Do you have a writing buddy, or do you find it distracting?

I’ve always had pets—cats and dogs—to keep me company, but now that I’m living in a small apartment in Manhattan, I only have my fictional dog, Jake, a loveable chocolate Lab, to vicariously snuggle up to.  He’s my protagonists’ (Erika and Harrison’s) old pup and come to think of it, when I’m writing a scene in which Jake plays even an incidental role, my pace slows down as I engage, with the characters, in a stroke of affection, a tender word. I suspect that Jake has the same effect on my blood pressure that a real dog would.