NYT Bestselling Author Emily Colin On Writing YA

Given that your career as an author began in women’s fiction/romance, why did you start writing YA fiction? What caused your interest in this younger audience?

I started writing YA because I was reading so much of it — especially Leigh Bardugo, Marie Lu, Holly Black, Cassandra Clare, Tomi Adeyemi, and lots of other fabulous authors. I found myself drawn to the extremes that YA fiction naturally embraces — first love, first kiss, first breakup, etc. — as well as the emotional highs and lows that teenagers experience. (I just reread that last sentence and realized that it includes a horrible pun. But you know what? I’m leaving it. You’re welcome.) The more I read, the more I felt inspired to write a YA series of my own — especially after attending YALLFest in Charleston, which was just amazing! Much like my adult books, my YA series features love stories with supernatural twists. If it’s got lots of kissing and a hint (or more) of the paranormal, I’m all in! 

What were the inspirations behind writing the Seven Sins series?

I was inspired to write this series for a couple of reasons. When I started writing Sword of the Seven Sins in 2015, I was deeply disconcerted by America’s political situation. I expand on this below in greater detail, but in a very real way, writing the series offered me a creative way to cope with the anxiety that the 2016 election fostered. I was also inspired by the idea of a society ruled by the Seven Deadly Sins. Lust, pride, envy, greed, wrath, gluttony, sloth … so many of these represent the extremes of human behavior. What would happen, I wondered, if these were turned inside out and used against people? What might such a society look like? What if love was forbidden, lust was a death sentence … and my two main characters fell hard for each other? And so Sword of the Seven Sins was born.

Did the political situation in America at the time you were writing the book play into the story, and if so, how?

Definitely. Back in 2015, everyone kept telling me Donald Trump couldn’t win the election, but I believed he could — even worse, that he would. And the more I thought about it, the more I kept spinning what-if scenarios: What if he wins? What if he wins, and he’s really a puppet of the Russian government, because of their shared business interests?

What if the white supremacists who despise Barack Obama believe they can elect Trump as their candidate, and then further their agenda of ignorance, hatred, and violence? (As a Jewish woman, this hit home on a personal as well as a moral level.) What if those supremacists try to stage a coup? What if the coup is successful, and then our country splinters into mini-strongholds that use religion to control their inhabitants? That’s basically where my mind went — and as I said above, I used the series as a sort of creative therapy to work through my anxiety. I will say that I began to feel a bit like the prophet Cassandra, as more and more of my worries began to materialize. I think I should’ve decided to write a book about margaritas, chocolate fondue, and afternoons by the pool instead.

Why did you decide to write the prequel novella and short stories set in the Seven Sins universe? Has that changed the way you decided to tell the story?

I originally decided to write the prequel novella because my publisher suggested it — and I had so much fun with it that it spawned an idea in my mind. I’d been reading Cassandra Clare’s Shadowhunter short story collections, and I thought — why can’t I do that with Seven Sins? It’ll give me a way to deepen the world of the series and stay in touch with readers between books, and then maybe I can bring all the stories together as a collection. I pitched the idea to my publisher, they agreed, and here we are! 

In terms of whether it’s changed how I decided to tell the story — I think it has, in the best possible ways. It’s given me insight into minor and new characters that I might not otherwise have had, which in turn has influenced what I wanted to do with Books 2 and 3. It’s been a lot of extra work — but so, so worth it!

How, in your mind, does character development and experience play into the creation of a naturally intense story?

Absolutely. When I teach writing, I always tell my students that before they do anything else, they need to understand their characters’ goals, obstacles, essential wounds, and true needs. If the goal is strong enough, the obstacle large enough, and the need powerful enough, then the story will naturally be intense — no matter what genre you’re writing. Readers will want to know what happens, because you’ve set up the characters’ arcs so clearly. Before I write a word, I make sure those elements of any book I’m working on are as sharp as they can be. Then I interweave the plot with each characters’ goals, obstacles, wounds, and needs — and the intensity bleeds onto the page.

As a mother, editor and writing teacher, how do you balance your time? Are there any productivity hacks that you’ve learned over the years?

Oh, gosh. This is a tough one. I think the most important one I’ve learned is to know myself well. For instance, I will never be a member of the 5 AM Writers Club; I’m completely dysfunctional at that hour. Likewise, I can edit well late at night but not write creatively. So, I don’t try to force myself to do those things. I’m part of a fabulous group of writers who sprint every morning from about 7:30 a.m. to 9:30 a.m., and that’s been key for me — setting time aside when I’m accountable to others, and giving myself permission to focus on my work. We set timers in 30-minute increments, and I don’t let myself do anything else during that time — check email, scroll through social media, et cetera. That’s made a huge difference. I also keep a calendar of all of my projects, including writing, teaching, and editing, so I have a realistic sense of what’s coming up and how long it will take. And I force myself to build in time to exercise each day. Sometimes I have to convince myself to take time away from my work — but I discover I’m far more productive once I take a walk and then sit down again!

What’s your idea of a perfect day?

Well, first I wouldn’t have to wake up early. That is the worst. Then, when I finally got up, I’d discover that my boyfriend went to the coffee shop and got me a mocha & a bagel with cream cheese and smoked salmon (in this scenario, the pandemic’s over, so I don’t have to worry that he’s putting his life at risk to caffeinate me). I’d sit on my back deck, watch the turtles splash about in the pond, and chow down. Then, I’d go inside and do some yoga (I adore Yoga With Adriene — she’s just the best). Post-downward-facing-dog, I’d sit down and write. Inspiration would’ve struck, so the words would come easily. Two beautiful, mystical hours later, I’d take the dog for a walk with my son. Then — again, in a world with no pandemic — I’d meet a friend for lunch and browse at a bookstore afterward, where I’d find an amazing novel that I never knew I needed until I held it in my hot little hands. Then I’d come home, read a bit, make something really yummy for dinner, and settle down with my favorite blanket and my boyfriend to watch Netflix. Boom! Best. Day. Ever.

If you hadn’t become an author, what would you have done instead?

Well, I spent many years working at a nonprofit that provides multidisciplinary, free-of-charge arts programming for youth in need. I was, and remain, extraordinarily passionate about that cause; I truly believe that art has the power to change and save lives. Just look at how all of us have turned to stories and movies during the pandemic! 

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I challenge any politician who defunds the arts and claims that they don’t matter to take a close look at how most of us have managed to hang on to our sanity during these challenging times. Stories, music, art, and other creative pursuits have sustained us. Okay, getting off my soapbox now! Anyway, after that I worked as a community engagement specialist at a performing arts center that hosted national acts and touring Broadway shows. I loved that too — the sense of connecting the community, especially underserved populations, with the incredible, transformative power of the arts. BUT, in college, I studied dolphins at Duke’s Marine Lab, and then I took a semester off and interned at the Dolphin Research Center in the Florida Keys. There’s something so restorative about being out in nature for me; I think if I hadn’t ended up working in the arts, I would’ve loved to have a job that enabled me to travel to beautiful places and help to keep them safe for future generations, including working with the animals that call those places home.

Where do you get your ideas?

From everywhere … really. A line of dialogue in a movie, which spawns an entire plotline in my head. A beautiful painting, wondering what went on before and after the moment captured on canvas. Conversations overheard (sorry, person next to me at the coffee shop!). Sometimes, I write down lists of disparate things that are fascinating to me at the moment, draw lines between them (Oh, look! Running a truffle shop and a crime heist!) and then pose a what-if question. What can I say … the inside of my head is a messy place.

What do you do when your ideas won’t come?

Weep? Rend my garments? Just kidding. Here are my go-tos: Taking a walk, doing yoga, talking with friends, listening to music (every book of mine has a playlist, which helps me drop into the mood of the story), taking a shower (that’s where I have my best ideas, alas), and engaging with other art forms (reading, watching movies or shows, going to museums — when such things were possible). The more I try to force an idea, the more elusive it is … so I do whatever I can to relax and open myself up to the world around me!

EMILY COLIN’S debut novel, The Memory Thief was a New York Times bestseller and a Target Emerging Authors Pick. She is also the author of The Dream Keeper’s Daughter (Ballantine Books). Her young adult titles include the anthology Wicked South: Secrets and Lies and the Seven Sins series, both from Blue Crow Publishing, as well as the anthology Unbound: Stories of Transformation, Love, and Monsters (Five Points Press). Regardless of whether she's writing for adults or teens, all of her books feature love stories and supernatural twists.

Finding the Right Swag To Promote Your Book

by Elizabeth Sumner Wafler

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Thud! More thuds. The boxes of books from my first publisher had landed on my front porch. Eeep! Schlepping them inside and ripping into the containers, I uncovered not only my pretty books, but tidy, rubber-banded stacks of bookmarks. Hmmm. Nice touch, I thought. Before my launch party, I dutifully slipped a bookmark inside each book without much thought. I didn't know SWAG from SWAK (the acronym gals penned on the backs of love letters to their sweethearts during WWII: sealed with a kiss.) So, to write about SWAG for Writer, Writer, Pants on Fire, I needed the experience of my savvy, writing hive mind. I logged onto the group's Facebook page.              

Turns out, my hive mind was not only teeming with creative SWAG ideas, but also with differing opinions about its value beyond a signing event or initial #bookmail presentation. It quickly became a thought-provoking dialogue. The practical types were all about creating something inexpensive that could be shipped and or easily slipped between the pages of a book. Bookmarks or cute cards are the easiest options, they said. Ahh, the bookmarks. But to me they feel pedestrian. Like the flowers one sees planted around fast food joints.

Magnets were a popular idea. The image of the author's cover would certainly pop on a Frigidaire. But as an anti-clutter advocate, unless it's my best friend's book magnet, I don't see it taking up permanent residence on the stainless. And where else does one use a magnet?

The most creative idea I gathered from my hive mind was a honey: a plain velvet, drawstring stash pouch like the one a character in the author's historical fiction carried. The author paid a pittance—a dollar—a piece for these and stuffed a character quote inside. A sweet sentiment, but I wish I had a dollar for every Clinique, freebie, promotional, make-up pouch I've given to Goodwill. 

Someone suggested Etsy candles. They were pricier than the previous items, but who doesn't love candles? One can hire an Etsy designer to create theme art representing her book for the label, but the price will leap like a trout. The hive mind conversation convinced me that current practices involving SWAG may need to be given a second look.

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Now that current SWAG was becoming clearer to me, I flashed back to something Jennie Nash CEO of Author Accelerator posted on social media a few years ago about the innovative ways that authors connect with their readers. It's the best idea for SWAG I ever heard. The brain child of Saralyn Bruck author of Designer You was a mini, branded measuring tape. How handy dandy would it be to have one of those in your purse while shopping and aren't quite sure that cute little Martini table is tall enough. Brill stuff. Saralyn reportedly paid sixty-nine cents for the tape measures, plus extra for the branding print.

I'm currently promoting a new release titled Georgie Girl. I have a book signing coming up at Barnes & Noble--as soon as their post-COVID guidelines are in place. "You might have to wear a mask," my husband said. "Heck, I'd wear a Big Bird suit if I had to," I said.

SWAG for the event had only zoomed past my head from time to time like a bee trapped in the house for days. But when I spotted Mindy's post topic SWAG: SHIT WE ALL GENERATE, it was time to locate and nail that bee.

I began thinking candles. Someone in the writers' group had suggested that not everyone who buys a book needs to receive SWAG. Since mine's a live event, I considered my budget and decided to distribute candles to the first dozen readers to purchase a book. Who doesn't like to win something? So, I'm envisioning clear votive holders with white candles inside for the bookstore table along with pots of pink and purple blooms to make shoppers swarm. And some cool labels . . .

A DIY kind of gal with an obsession for the infographic maker CANVA, I investigated and learned that one can create stickers using CANVA. I might have geeked out a little. When I self-published my 1970's, coming-of-age story with Amazon, I designed the cover using one of their backgrounds with a 70's vibe to it.  In only a few minutes I designed a sticker with a contrasting circle in the center showcasing the book title and my website address. Who knows? Someone might actually look me up and decide to follow me. I paid $21 for the stickers that will be mailed to me in just a few days. In the meantime, I'll pick up votives and clear glass holders from World Market or order them from Amazon. Votives are everywhere! Wedding designers' penchant for ensuring that every guest must glow has sealed that deal.

When the candle has burned down, the holder can be reused. Perhaps when the reader lights the flame, she will remember me and my book fondly. And the day she was a happy winner at a book signing.

Elizabeth Sumner Wafler is the author of Georgie Girl. She came to writing after teaching school for twenty years, taking an early retirement to pursue her dream of writing fiction. She jumped off the cliff with no writing classes, joined the Women’s Fiction Writers Association and for three years served as Director of Craft Education Programs. In that capacity, she learned a great deal about the elements of strong storytelling. In 2018, she landed an outstanding literary agent Pamela Harty with the Knight Agency. Elizabeth’s third novel has just been acquired by She Writes Press and will be published spring of 2023.