Laura Griffin On The Importance of Setting

Inspiration is a funny thing. It can come to us like a lightning bolt, through the lyrics of a song, or in the fog of a dream. Ask any writer where their stories come from and you’ll get a myriad of answers, and in that vein, I created the WHAT (What the Hell Are you Thinking?) interview. Always including in the WHAT is one random question to really dig down into the interviewee’s mind, and probably supply some illumination into my own as well.

Today’s guest for the WHAT is Laura Griffin, author of Midnight Dunes Laura is the New York Times and USA Today bestselling author of more than thirty books and novellas. She is a two-time RITA Award winner, and her book Desperate Girls was named one of the Best Books of 2018 by Publishers Weekly. Booklist magazine calls Laura's popular Tracers series "the perfect mix of suspense and romance.”

Ideas for our books can come from just about anywhere, and sometimes even we can’t pinpoint exactly how or why. Did you have a specific origin point for your book?

The spark of the idea for Midnight Dunes happened when I moved into a house built in the 1940s, which we had bought from the estate of an elderly lady who never married and lived in her central Austin bungalow with her sister for more than fifty years. My first project was painting a spare bedroom, so I climbed up on a ladder in the closet and discovered all these old postcards from a road trip this woman had taken in the 1960s. I was fascinated by the idea of the many stories a house holds—secrets about people and their lives and their love affairs. As a suspense writer, I took that idea and gave it a creepy twist—what if you moved into a house and discovered something that made you think a murder had happened there?

Once the original concept existed, how did you build a plot around it?

 When you’re planning a story, picking just the right setting is always important. As a teenager, I went on a camping trip to North Padre Island on the Texas Coast. We slept in tents and bodysurfed in the waves and spent sweltering afternoons in the shade of the van—windows open—playing Texas Hold Em. I fell in love with beach camping that weekend.

This coastal setting has come back to me again and again, and sometimes it takes on a sinister form. In Midnight Dunes, a body is discovered in the towering sand dunes of a beachside campground. Law enforcement swoops in to answer everyone’s burning question. Who was the victim? Meanwhile, a young woman moves to the island. She is cleaning and settling into her rental house when she finds an array of strange clues that make her believe her quaint beach bungalow might be the scene of a brutal murder.

Have you ever had the plot firmly in place, only to find it changing as the story moved from your mind to paper?

That happens to me all the time! In some books, I even decide to change the villain after the story is well underway. If I think the killer’s identity is too obvious, I have to shake things up.

Do story ideas come to you often, or is fresh material hard to come by?

 I got my start as a newspaper reporter, and I am still a bit of a news junkie. I am constantly reading headlines and filing tidbits away for future stories. One small forensic detail that I read about somewhere could end up being the basis for an entire plot.

How do you choose which story to write next, if you’ve got more than one percolating?

 Often, I’ll be conducting research for one book and come across something that I think might be a good basis for a future story. I’ll start gathering articles, books, whatever I need, and then when it’s time to plunge into the next project, everything is right at my fingertips.

I have 6 cats and a Dalmatian (seriously, check my Instagram feed) and I usually have at least one or two snuggling with me when I write. Do you have a writing buddy, or do you find it distracting?

 My writing buddy is my sweet twelve-year-old Weimaraner. She sleeps in my office while I work and nudges me out of my chair for walks. Dogs are wonderful companions for writers because they force you to stretch your legs and get some fresh air—which helps the creativity flow.

R.S. Mellette, Matt Sinclair & Elephant’s Bookshelf Press on Indie Authoring & Publishing

Today's guests are R.S. Mellette, author of Kiya & The Morian Treasure, as well as his publisher Matt Sinclair, founder and CEO of Elephant's Bookshelf Press. They joined me today to talk about what works in indie publishing versus trad in terms of marketing and publicity, as well as the function that indie publishers serve - providing a home to not easily categorized works.

Listen to the Episode Now

How to Create a Book Club Kit for Your Readers

by Audry Fryer

Whether you write fiction or nonfiction, a book club kit download is a great way to provide extra content and fun experiences for your readers. And it can be an innovative marketing tool to help you reach a new audience and create a loyal fanbase. 

Unlike a physical book kit, a download is easy to put together through any word processing program. Once you create the document, you can quickly deliver it to your readers. Also, you can update your download at any time to edit or add more content. 

For my book, Until Next Sunday, I offer a book club kit as a free PDF download for signing up for my newsletter. My welcome email has a link to download the kit. I love sharing fun ideas and fascinating facts about my book. Even if the reader isn’t in a book club, the kit is a great way to enhance the reader’s experience.

What Should a Book Club Kit Download Include?

Your book club kit download should contain exciting and interactive content unique to your book. You’ll want to showcase to your readers and book clubs why they should be excited about reading and celebrating your book. 

My book club kit download for Until Next Sunday includes a welcome letter from me plus a playlist, recipes, content about locations featured in the book, and custom discussion questions I created based on the story.

11 Ideas to Include in Your Book Club Kit

While you may not want to incorporate all 11 ideas in your book club kit download, choosing around five components is helpful. It’s easy and fun to create a download your readers and book clubs can enjoy.

Welcome Letter

A note from the author sets the tone for your book club kit. Don’t skip this opportunity to connect with your readers. In your letter, share a background story of how the book came to be, a personal story about your journey as an author, or any other behind-the-scenes tidbit. 

Also, explain what you’ve included in the kit to entice your reader to enjoy the full download. You can add a table of contents as a quick reference and visual. And finally, thank your reader for choosing to interact with your book further. 

Author Bio

Help your readers get to know you better. You can insert your official author bio. Or, even better, you can share background about yourself that readers won’t find anywhere else. Rather than a dull information dump, add a personal trivia section or a list of fun facts about you.

Interview or Author Q&A

Share fascinating content about you as the author and your book by including interviews posted on other platforms. Or add a section of frequently asked questions and their corresponding answers.

Discussion Questions

Book clubs love having ready-to-go discussion questions. Aside from eating, drinking, and socializing, the point of the book club is to talk about the book. In your kit, provide questions that directly relate to your book. Make sure you provide a variety of questions. Plus, offer topics that will spark lively conversations. If you need inspiration, check out my post on 77 Book Club Discussion Questions (For Any Book). 

Extra Content about the Book

You can provide exclusive content in your book club kit. Readers and book clubs enjoy having access to items not available to everyone. 

Get creative! There are so many opportunities to offer new and exciting pieces. For example, you could share a brief prequel or an unpublished epilogue to your book. You could feature a side story about a favorite character. Or you could reveal what happened to the characters or real-life people in your story after the book ends. 

Featured Locations

Often settings involve real-life locations. Readers tend to be curious about where the story took place. Offer insights or interesting facts about the areas featured in your book. Or provide information about traveling to the locations in your book. You can include maps, photos, or other images to help the reader feel like they’re there.

Playlist

I love the idea of putting together a soundtrack to accompany your book. The songs you choose can enhance the theme and vibe of your story. Book clubs can then play the songs in the background as they meet. 

For my book club kit, I created a list of songs with a romantic/Italian theme that matched a corresponding Spotify playlist.  Readers can either look up the songs on their music platform or access the more extended playlist I created on Spotify.

Recipes

Recipes for food or drinks can be a big hit with book clubs and individual readers. Choose recipes that relate to a food or drink featured in your story. Even if your book doesn’t mention food or beverages, you can still add a recipe that compliments your book’s theme. 

In the Until Next Sunday book club kit download, I shared a family recipe for gnocchi that had been passed down from generation to generation. Also, I added a signature cocktail recipe for making Bellinis. While Bellinis weren’t directly mentioned in the book, they fit with the Italian theme. In the kit, I share a link for a video on Tik Tok I created on how to make Bellinis.

Activities

Does your book lend itself to a real-world activity or craft? If so, add instructions or information on how to make your book come to life. For example, Until Next Sunday features writing love letters. Although it’s not in the kit I offer, I could have provided a tutorial on the art of letter writing. What unique activity would your readers enjoy?

Images 

Images are essential to your book club kit. They add interest and color to your download. Make sure you insert the cover of your book, your author photo, and any pictures to enhance your content. If you include a recipe, make sure you have images to accompany it. Or, if you discuss a featured location, add a picture of the place. Plus, you can add interesting photos of yourself or related historical photos.

Call-to-Action

Finally, make sure you add at least one call to action.Take advantage of this opportunity in which you have your readers’ attention. Since you’re marketing to book clubs, it’s a fantastic idea to make yourself accessible by offering to join a book club zoom. 

Also, you can add social media links to entice your readers to share your book or the recipes/activities. Ask for book reviews and provide links to where you’d like the reviews posted. Add a form for signing up for your email list. Or, provide links for purchasing your other books. And finally, you can work with other authors to cross-promote their books by providing other book recommendations your readers may enjoy.

Final Thoughts for Creating a Book Club Kit Download

Hopefully, I’ve inspired you to create a book club kit download for your book. It’s an excellent marketing tool. And, it’s so fun to offer extra content to your readers in book clubs or even to your individual readers. 

Audry Fryer is an author and professional freelance writer from Pennsylvania. Formerly a teacher, Audry wrote her first novel while her toddler son and twin babies napped. As her children have grown into teenagers, she has expanded her writing career. Audry lives with her family and two pugs in a quiet corner of Southeastern PA. To learn more about Audry, please visit her website at www.audryfryer.com.