Jamie Beck Reflects On Publishing Then And Now

It’s time for a new interview series… like NOW. No really, actually it’s called NOW (Newly Omniscient Authors). This blog has been publishing since 2011, and some of the earlier posts feel too hopeful dated. To honor the relaunch of the site, I thought I’d invite some of my past guests to read and ruminate on their answers to questions from oh-so-long-ago to see what’s changed between then and now.

Today’s guest for the NOW is Jamie Beck, author of The Beauty of Rain which releases today

Has how you think (and talk) about writing and publishing changed, further into your career?

Undoubtedly, yes, on multiple fronts because so much has changed during the past decade. For example, when I was querying my very first manuscript, Borders Bookstores had not yet shuttered its doors. Similarly, self-publishing still carried a stigma, and Amazon was not yet the juggernaut it is today (either as a publisher or book distributor). Back then, I felt extremely blessed to land my agent and a traditional publishing contract. Now, most of the authors I know are indie or hybrid. This means more choices for readers, but it’s also created visibility problems for most authors, too. In terms of writing, my idea of what makes a good book has also changed. I used to believe there were absolute rules to follow about character, conflict, pacing, etc. I spent thousands of hours and dollars focused on improving those craft elements only to butt up against the subjectivity of story resonance. Case in point, a quick scan of my work’s Goodreads ratings proves that what I consider my best books are not my readers’ favorites. This realization can be paralyzing or freeing, depending on my mood, but I’m resigned to the utter subjectivity of this industry in a way I was not back then.

Let’s talk about the balance between the creative versus the business side of the industry. Do you think of yourself as an artiste or are you analyzing every aspect of your story for marketability? Has that changed from your early perspective?

I’ve never considered myself an artiste despite working diligently to make each book better than the last. I do consider the commercial viability of an idea—it’s necessary if I hope to remain traditionally published. However, what hasn’t changed is that I still create stories around themes and issues I think are culturally important. They’ve always been at the heart of my books and probably will be for as long as I continue to write. 

The bloom is off the rose… what’s faded for you, this far out from debut?

As an introvert, I’ve always struggled with social media, but when Facebook was the only real gig in town (again, going back a decade), I managed that well and enjoyed meeting my readers and talking about books. Now there are so many platforms, I struggle to keep up. I also think readers are inundated. How many reader groups, newsletters, and booktokers can anyone follow before it becomes a blur of noise? Accordingly, it’s gotten harder to make new connections with readers online. 

Likewise, is there anything you’ve grown to love (or at least accept) that you never thought you would?

The editing process. In the beginning, it was difficult not to view editorial feedback as though I’d “gotten it wrong,” or as confirmation that I didn’t know what I was doing. With time, I’ve come to understand that a good editor isn’t “fixing” things so much as helping bring the author’s vision more fully to the page by pointing out what isn’t there and by asking important questions that force the author to think more deeply about the characters and themes.

And lastly, what did getting published mean for you and how was it changed (or not changed!) your life?

It changed my life in every conceivable way. I never dreamed my writing would go where it went, or that my career would be as rich and full as it has become. Sure, I’m proud of my track record in terms of quality and book sales, but the two things I treasure most from my writing journey are the amazing friends I’ve made (so many talented, creative, smart authors) and the personal notes I get from readers who connect at a deep level with a particular book. I hope, too, that my kids have learned something about tenacity from how I refused to allow the many rejection letters I received make me quit (it took me three manuscripts to get an agent).

Jamie Beck is a Wall Street Journal and USA Today bestselling and award-winning author of 18 novels, many of which have been translated into multiple languages and have collectively sold more than three million copies worldwide. Critics at Kirkus, Publishers Weekly, and Booklist have respectively called her work “smart,” “uplifting,” and “entertaining.” She is also a two-time Booksellers’ Best Award finalist, a National Readers' Choice Award winner, and STAR award finalist. In addition to writing novels, she enjoys dancing around the kitchen while cooking, and hitting the slopes in Vermont and Utah. Above all, she is a grateful wife and mother to a very patient, supportive family.

Sherry Sidoti on Falling In Love With Her Cover Art

I love talking to authors. Our experiences are so similar, yet so very different, that every one of us has a new story to share. Everyone says that the moment you get your cover it really hits you – you’re an author. The cover is your story – and you – packaged for the world. So the process of the cover reveal can be slightly panic inducing. Does it fit your story? Is it what you hoped? Will it sell? With this in mind I put together the CRAP (Cover Reveal Anxiety Phase) Interview.

Today’s guest for the CRAP is Sherry Sidoti, author of A Smoke and a Song: A Memoir which releases August 1!

Did you have any pre-conceived notions about what you wanted your cover to look like?

I cannot say I had a clear picture of what I wanted my cover to look like, but I knew how I wanted it to feel. I wanted it to feel like how I felt back then, in my youth: humid, sticky, red-hot like a wildfire, windblown, messy. Like a New York City subway—graffitied, noisy, metallic angst-in-motion.

Did you have any input on your cover?

Yes, it was a whole journey that went a little something like this:

August 2022 

Step 1- Fill out a detailed cover concept template complete with chapter summaries, my description of the tone and mood, and covers of other books I liked. Submit it to the in-house design team at She Writes Press.

November 2022: 

Step 2- Choose my favorite of five mock covers that came in my inbox. 

(None of which were love at first sight, by the way.) 

December 2022: 

Step 3- Have multiple conversations with my publisher:

Me: “It’s beautiful. But I am not sure the color is right.”

Her: “It’s evocative. Moody and intriguing.”

Me: “But I’m not sure it feels like me.”
Her: “It’s not you. It’s your book.”

January 2023: 

Step 4- Tweak the layout. Remove. Enlarge. Play with alternative colors. 

(All the while, I doubt. She remains patient, encouraging, yet firm.)

Step 5- Surrender and commit. Tell myself: don’t be stubborn Sherry. Learn from the experts. Trust the process. Practice loving it, meditate on the things that are right.

Twice each morning and once during nights, for days and days and weeks, I squint my eyes and breathe with the image. I zoom in on the cigarette in the ashtray, the white textured layers of swirling smoke rings trailing out towards the melancholy blue background, the jagged-edged boxy letters in solid black ink. The open window, the scaffolding. 

I remember who I was: a red-hot, angsty, New York City girl. And who I am now: a cool moody blue mid-life woman who loves hard and wrote a whole damn book! 

And just like that, I fall in love with my cover. Like an arranged marriage.

How far in advance of the reveal date were you aware of what your cover would look like?

Eight months.

Was it hard to keep it to yourself before the official release?

Yes, and I wasn’t good at it.

What surprised you most about the process?

Releasing control! I gave birth to my book, yes. But as I learned to do as a mother, I had to do as an author — let my book have a life of its own. 

Any advice to other authors about how to handle cover art anxiety?

Hire experts and trust them to do what they do. 

Let your cover reveal to you what you may not have been able to see before—about your book, and more importantly, about yourself.

Breathe.

Sherry Sidoti is an author and the founder and lead director of FLY Yoga School, a teacher training program, and FLY Outreach, a not-for-profit that offers yoga and meditation for those in recovery from addiction and trauma on Martha’s Vineyard.

Kristin Nilsen on Celebrity Crush Covers for Middle Grade Readers

I love talking to authors. Our experiences are so similar, yet so very different, that every one of us has a new story to share. Everyone says that the moment you get your cover it really hits you – you’re an author. The cover is your story – and you – packaged for the world. So the process of the cover reveal can be slightly panic inducing. Does it fit your story? Is it what you hoped? Will it sell? With this in mind I put together the CRAP (Cover Reveal Anxiety Phase) Interview.

Today’s guest for the CRAP is Kristin Nilsen, author of Worldwide Crush which releases today

Did you have any pre-conceived notions about what you wanted your cover to look like?

Definitely! I obsessed about it! No matter what your teacher told you, people definitely judge a book by its cover and it felt very make-or-break to me. Especially because my story may appear to be one thing on the outside (fluffy first crush, celebrity-style) but deliver something very different on the inside (humor! a quirky grandma! poignant coming–of-age arc!). I was so afraid the cover wouldn’t sell the story properly. 

I also have very strong opinions about cover art for middle grade books right now – there’s a trend that is so strong, it makes every book look exactly the same. I won’t say what that trend is because I don’t want to throw anyone under the bus, but I will say I was terrified of getting one of those covers. And I was prepared to say “We are underestimating middle grade readers. They are attracted to more than one thing.”

Did you have any input on your cover?

I had input, yes, but it came with boundaries and I was very nervous about overstepping those boundaries. Which I did. And then I got a call from the publisher which felt very much like getting called to the principal’s office. Being able to say “no, I don’t like that” was both a blessing and a curse. 

How far in advance of the reveal date were you aware of what your cover would look like?

Since I’m a debut author, the only person waiting for my cover reveal with bated breath was me. And the people and animals who are within arm’s reach of me. This makes a reveal announcement a little awkward; it felt less like a public event and more like a personal one. So a reveal date, per se, was not set for me (because no one was watching except maybe my mom), and I was free to reveal the cover when it was officially finalized.

Was it hard to keep it to yourself before the official release?

I felt the opposite actually; I was free to reveal the cover when it was complete – but I couldn’t. I wasn’t nervous anymore because we did, indeed, arrive at that place where I was like YES! THIS! But releasing it to the world felt wobbly. I wasn’t ready. I needed to cradle it in my arms a little longer. So while it was revealed on the publisher’s website, I waited to announce it on my social channels until the two of us had truly bonded. 

What surprised you most about the process?

Two things: first, how I longed to be a part of the process and then actually hated being a part of the process. Okay, I didn’t hate it but it was sooooo STRESSFULLLLL. For a brief moment, I wished I had never been asked for my input because getting to perfection seemed out of reach but I couldn’t stop trying. And I knew I was the thorn in someone’s side. I pictured people rolling their eyes every time they saw an email from me. 

And second, it revealed how much of my book lives inside my head; what does a celebrity crush mean to you? It’s different for everybody. When I say celebrity crush, I picture something specific but the designer pictured something else entirely. We had to come to an understanding about what a celebrity crush means for this book, without our personal interpretations interfering.

Any advice to other debut authors about how to handle cover art anxiety?

No, I really don’t! Although I’m ecstatic about how my cover turned out, I’m still licking my wounds a little bit. I have butterflies just writing this sentence! And I’m sure I will have the same anxiety with my next book. Because it’s that important! 

For me, I think I will work on my communication about the tone and style of my story and also provide quotes from the book that describe my characters fully so the designer will know what the reader is expecting. But for those who don’t have that kind of input, my advice would be… be a good person and manifest hard!

Kristin Nilsen is an erstwhile librarian, a collector of crush stories, and the author of Worldwide Crush (July 2023), a middle grade novel inspired by her own childhood crush on Shaun Cassidy. She co-hosts The Pop Culture Preservation Society, a weekly podcast celebrating the cultural nuggets of the classic Gen X childhood. Kristin lives in Minneapolis with her Gen X husband, her Gen Z son, and their rock and roll goldendoodle, Axl Rose Nilsen.