From Film to Book: A Screenwriter Talks Novel Adaptation

Mindy: Welcome to Writer Writer Pants on Fire, where authors talk about things that never happened to people who don't exist. We also cover craft, the agent hunt, query trenches, publishing, industry, marketing and more. I'm your host, Mindy McGinnis. You can check out my books and social media at mindymcginnis dot com and make sure to visit the Writer Writer Pants on Fire blog for additional interviews, query critiques and more at WriterWriterPants on Fire.com

Mindy:             This summer I'm adding a co-host, fellow author Kate Karyus Quinn. We'll be doing a series that focuses on hybrid and indie authors. If you're thinking of going the Self Pub route we've got authors who found success with six figure sales, as well as authors who are just starting out on the road to indie publishing. Learn from them. Learn with us.

Today's guest is William Schreiber, William’s novel, Someone to Watch Over, won the 2019 Rising Star award from the Women’s Fiction Writers Association. The novel is based on his original screenplay, which has won or been nominated for many awards, including the Academy of Motion Picture Arts and Sciences’ Nicholls Fellowship in screenwriting.

Mindy:             We are recording this on July 2nd, and it has been 90 degrees here in Ohio for about a week. It's hot and miserable, and when I turn on the computer, everything, everyone everywhere, seems to be miserable. 

Kate:                 Do they sell fireworks in Ohio?

Mindy:             Only certain things are illegal. So I don't know how hard it is enforced. With my little puppy, dude, my little puppy dude friend I have to be careful with fireworks this year, so I'm probably... My family doesn't really do anything for the fourth. 

Kate:                You don’t have a big self fireworks show?

Mindy:             My cousin used to have and I'm sure it was illegal. He used to have a huge, huge firework show, but they have a baby now, so they're not really doing that. And I've got a puppy go anyway.. 

Kate:                We in New York used to be illegal for all kinds, like nothing was sold here. And so we would get these flyers in the mail or this fireworks place that's just over the border in Pennsylvania and people would go down Pennsylvania, load up on fireworks. So even though it was illegal to buy them, people would have tons of fireworks in their front yards. And like people were not hiding it. I think two years ago here in New York, not like, I guess, not the big, big ones, but like the basic ones and sparklers and stuff.  so and it's also expensive, like when people are like setting off fireworks for an hour like, I can’t believe how much money people were literally setting on fire. 

Mindy:             For a long time we couldn't get certain fireworks, and I never really had any. And my ex his family was from West Virginia and you can do anything in West Virginia. 

Kate:                I think that's what their state motto it is.

Mindy:             It's actually wild and wonderful, but it means the same thing. 

Kate:                That’s crazy, that you know that.

Mindy:             Yeah, His family brought a bunch of, um, fireworks to me one time, and, you know, I never used it because, like I said, I don't want to set myself on fire. I have set myself one for multiple times. I don't need to keep doing it.

Kate:                You would totally be the person who would get like, a faulty firework and be like, Hey, guys, I'm typing this with one hand. I'm still learning to type with my other hand when I only have three fingers laughed and we'd be like all, Mindy set herself on fire again.

Mindy:             Well, and I need all my fingers as you're saying, I type for a living. My sister asked me the other day. How's the typing going? And then she just kind of stopped. I'm sorry. I mean, how's the writing going? And I'm like, No, you're right. It's like that's what I do for a living. I type I type for a living, but yeah. I had these fireworks from West Virginia that I was just like, I don't know what to do with these. And then So, like my niece’s friend, who is also a cousin of mine, high school girl, was over. And I know her parents, and I was just like, Hey, you want these fireworks? And she was like, yeah sure. So her Mom texted me like an hour later and she's like, Hey, uh, are these legal? And I was like, I don't know are from West Virginia and she takes me back. She's like, I googled him. They're totally illegal. And I'm like, Hey, send your kid over again next time we'll send her home something else illegal! You'll never know! 

Kate:                So did they end up using them or not? 

Mindy:             Oh, they used them. I mean, it's it doesn't matter where we live out in the middle of nowhere. So yeah, and then she sent me video of them. She's like we set off the fireworks, and I’m like that’s cool, thanks. A little bit of joy in my life.

Speaking of joy and trying to find something positive, there's a podcast that I came across called The Melanin Project. It had an episode that I thought was particularly poignant for me in the moment because she was talking about imposter syndrome. So the whole podcast is about positivity and self love and just feeling better about yourself, period, which we all freakin need right now. And she did an episode about imposter syndrome, and I thought it was really interesting because I know so many authors, some of them extraordinarily famous and extremely talented. They really do attribute their success to a fluke, right time, right place, kind of thing. And that is an element. But you know, you don't get to be where you are simply by luck alone and and so many people, authors, especially that I know, do suffer from impostor syndrome and it made me... the episode made me think about that because I do it too, all the time when I'm talking to people, I'm talking about writing, I'll be like, yeah, imposter syndrome. You know, I got lucky with my debut, and I got lucky with my editor and my house, and all of those things are true. But I also got them through talent, perseverance and hard work.

So it made me think, it made me think just about imposter syndrome and and taking a little more credit in my life for the things that I have accomplished. But then also, I had to laugh. I don't know if I've ever told you this story, Kate, but I was on a panel with a very famous white, older white male actor. The question of imposter syndrome came up from the audience that people ask. You know, does anyone here, does anyone on the panel, suffer from imposture syndrome? And someone had to explain to him what imposter syndrome was. 

Kate:                Oh, to be a white male.

Mindy:             Yeah, he was just like, he, was very sweet. I'm not going to say who it was because he was very sweet. Very kind. 

Kate:    But still, that's a level of privilege.

Mindy:             Absolutely. It was super funny because he genuinely like looked up and down on the panel was like, I'm sorry. What? What is Imposter syndrome? I've never heard of this.

Kate:                Oh, my God. Wow.

Mindy: I was like, Well, I guess when you're born that good looking …

Kate                 Yeah, it must be so nice. 

Mindy:             Anyway, it was just funny and listening to that episode made me think of that. 

Kate:                So you actually mentioned this podcast to me a couple weeks ago because I've been painting my house. We're getting ready to put on the market. We actually just did it today. It's on the market, it’s on Zillow. 

Mindy:             So you did all the positivity you can find, selling a house. 

Kate:                Like, I've been doing lots of painting, and so I you know, it just gets very, very tedious, painting. You know, One coat, two coat. Does it need a third coat?  You're looking at it. And so, um yeah, So I listened to an episode, and it was right around the time when the protest, were really going strong. A couple weeks ago, the episode was about Black Lives Matter, and it was a great podcast to listen to that, because so many voices that I think, that I hear are more media savvy individuals. And this felt more like a person on the street reacting and giving you their feelings about it.

And the episode actually started. Well, it starts first with the theme song, which is amazing. It immediately went into a clip of President Obama, and I believe it was from a commencement speech that he had just given And hearing His voice was like such a soothing feeling like it was like a feeling of being safe. Like when you're like, a kid and you're driving home somewhere late at night. And your parents are talking softly and you're in the back seat of the car and you just feel like safe and you fall asleep. Like that was how it felt like I was like, I want to be that kid again year, You know, I want to believe that everything was going to be okay.

Mindy:             Yeah, you need a bumper sticker. Obama's my co pilot.

Kate:                I want him to be the pilot, though! I want him to be the pilot again. 

Mindy:             True.

Kate:                All right. God. And then the host of the show, she you know, she talked a little bit about it. And what Black Lives Matter means to her and then she had this really great guest that talked about raising Children, specifically raising black Children and how to, you know, raise them to be proud of who they are. And so it's just really interesting to hear from that point of view, because I, um a very white white lady. I live in a very white suburb and, you know, I don't want to be trapped in this this white bubble. You know, I need more windows in my life, and I need more access to other people and, you know, outside of just my own experiences, because I think that's, you know, that's a big part that's missing for a lot of people.

Mindy:             That's the truth. My cousin, a different cousin. I have many, many, many cousins. So my cousin and his wife are an interracial couple. And so their child, of course, is mixed race, and they live in an area that is, you know, super diverse. And they have that ability for their child to have a diverse experience in being raised. However, he's young. I think he's like five. He's a sweetheart. And unfortunately, the news and everything you know, little, little guy he didn't he didn't know racism was a thing. Like he didn't know about it. And of course, that's everything that we're talking about and dealing with right now. And so my cousin and his wife had to talk to their little boy about why some white people hate black people. And they were like, Yeah, that, you know, it sucked. It was really hard. And that particular episode, I can see that being really useful. 

Kate:                I know it's such a hard thing to have these discussions, and, you know, we've been talking to my kids and explaining what's going on. And, you know, my kids are just like, That's stupid. Why are people acting like that? And I'm like, Well, guys, there's a lot of history, So we're reading a lot and we're reading All American Boys together as a family is like sort of having a discussion about it. Yeah, it's so good. So far. So we’ll, we pass the book around, and we all read a chapter and then we discuss it, and so.

Mindy:             For those of you that don't know, um, All American Boys is an amazing YA novel by Jason Reynolds and his co author Brendan Kylie. They're both wonderful men, lovely people to know and talk to. So definitely if you're looking for something to talk with your Children about about what is going on here today, All American boys is wonderful.

Kate:                And it’s a YA book just to be clear. It is a YA book. Um, my daughter is only 10. My son just turned 13 and there is talk about drinking and stuff. But, you know, I just, I just feel like it's all an opportunity for a conversation with your kids, you know, because I was just like, you know, some kids in high school do drink. But a lot of kids also don't. We just try and talk to our kids so much that they're like, Please stop. 

Mindy:             All American Boys. That's a good one. Definitely. And also, if you're looking for something for yourself, check out The Melanin Project. It is for adults. There is language. Just FYI for anybody that might want to share it with their kids. You go for it if you want to. Just FYI there's language. I mean, I have language here, so I assume if you're listening, you don't mind, but so I wanted to throw that out there. 

Also, I have created a Facebook page for the blog and podcast. Yes, Kate had a great idea. Kate has been pushing me to do this for a while. I haven't done it because I have way too much on my plate. And this particularly week when I've had the most that I've ever had on my plate, I decided I should do it. So, I have created a Facebook page for Writer Writer Pants on Fire. So just search Writer Writer Pants on Fire and give us feedback. Let me know what you think of the blog. Let me know what you think of the podcast. Let me know if there's someone you would like To have as a guest, and I will try to get them. Let me know if there's a certain topic that you would like to see addressed and more importantly, if you have a specific question if you have something you would like to ask about writing about publishing something that you've tried to look for information on and then when you look at it your like, but that's not quite exactly my situation. Go ahead and ask me. Ask me on the Facebook page and I will try to get to everyone here in the pre-chat before we roll into our guests.

Kate:                People used to comment on blogs a lot, but do you get a lot of comments on your blog any more?

Mindy:             No. Never. People. People don't interact on blogs anymore, which is fine. I mean, they used To. I do feel a little lonely sometimes over there on the blog. Um, but I started doing more. I do my interviews, as always. And, of course, which just to remind everybody - Saturday Slash – I do free query critiques on the Writer Writer Pants on Fire blog.

Kate:                Awesome! Awesome Amazing author offer! 

Mindy:             It’s an author offer! So yeah, free query critiques on the blog. Go to blog. Writer, Writer, Pants on Fire dot com, you can find the blog  and the podcast. Visit the Facebook page

Kate:                And transcripts of the podcast on the blog! 

Mindy:             Yes, absolutely. There are transcripts of every episode. And let me tell you guys, that is a pain in my ass. So if you're not, you know...

Kate:                I also convinced you about that.

Mindy:             That was also Kate's idea So if you're not using them, tell me and I will stop putting 3 to 4 hours into every single one of those posts.

Kate:                Yeah, I told you because I like to sometimes read podcasts instead of listening, and because it's faster. 

Mindy:             It’s mostly really good for my SEO. But I'm just like, ah, and I agree with all of those statements. And then while I'm doing it, I'm like, God damn it, Kate. So everybody let me know, Go to the Facebook page and tell us, Tell us people you want to hear about, things you want to talk about, questions that you have That's about it. Today's guest. We’ve got something a little bit different for you. William Schreiber. We have an award winning screenwriter today. We try to bring you something that's maybe a little bit different. Couple weeks ago, we had the creator of Pictionary. So today we're having on William Schreiber, who is a successful screenwriter. 

William:          My name is William Schreiber. I am a screenwriter and novelist that lives in Seattle. I also freelance. I have a journalism background. I graduated from University of Florida College of Journalism. 

Mindy:             The freelance life. We'll talk about that for a second, because I do freelancing as well. I do some work for hire and I do writing gigs and, uh, gig work stuff like that. I love it like, personally, I enjoy it, but it's always funny. I always tell people when I go to like, let's say, get a loan from the bank or something like that And they're like So you know, we need your tax returns for the last two years. And how much money do you think you'll make next year? And I'm like, I have no idea. 

William:          Right?

Mindy:             And they're just like What? What do you mean that I'm like, I have no idea, Guys, It's like I could make $100,000. I could make $5000. I could make nothing. Like I just I don't know. Can you talk about that freelance, freelance gig economy lifestyle? That would be, that would be great.

Kate:                Can I just say something, I just talking about getting a loan. We just yesterday we were in the beginning stages of trying to sell our house and buy a new house. So we talked yesterday to the mortgage guy who we used When we bought this house, he was like, Now, Kate, what do you do again? And I said, I'm a writer and he goes, Oh, yeah, that's right. Oh, that's so cool. And then he's like, You know what your yearly income about? And I was like, I never know. Yeah, And he was like, so less cool from this vantage point of getting us a loan. So, um, yeah, it's everyone thinks that cool when you're writer and then like, they hear the money side of it. And it's like, Uh yeah, that's right. 

William:          Yeah, well, when I was in journalism college, you know, Journalism 101 If you're pursuing a journalism degree in order to make a lot of money, you are in the wrong field. That's the first thing. So it's true, you know? I mean, freelancing is tough because it's a constant churn of finding work, doing the work, and, you know, it's it's kind of like film development, where you have projects at different places in the development process, and you have to go out and get another one to put in the pipe while you're in the middle of the pipe on one project and ending the pipe on another project.

So it's it's a lot of work. The pipe has gotten bigger because of all of the online freelance marketplaces. People who need writers and writers who need work cand find each other. Um, like I'm on a site called Up Work, and I like the freelancing that I like to do. I really like to have a a connection to it, you know, so I can put my heart into it. And ah, a lot of the writing I'm doing are for clients who have a social conscience and are involved in social equity and in clean energy and in using technology to help people who wouldn't necessarily be able to afford that technology with without some intervention of some kind. I really enjoy it. If you're going to be a writer, you have to love it too, right? No matter what, and that's that's kind of where I am. I just love helping tell stories that I, that I believe in, you know, particularly when it's kind of work for hire situation.

Kate:                I know, actually, a lot of people who have come to write fiction through starting in journalism where they worked for a newspaper or something. And I always think like that's actually a great background for writing. And when I was, you know, I've always wanted to be a writer, but when I I was ah, youngster, you know, I thought, Oh, you know and I was looking at majors. I thought, I don't want to do journalism because I don't want to write nonfiction like I don't you know, I don't want to write truth. The stuff I just want to write fiction and tell stories. But now, with age and wisdom and I'm a huge newspaper reader - journalist tell stories they're just telling with facts. And when you're reading, you know, a really great writer, the bigger newspapers and the way they shape a story and the way they tell it. And you know, when they find that perfect last line at the end a story. It's It's a craft as much as fiction, and I think it's it makes you a stronger writer overall, right?

William:                      Yes, I agree. The return to close ending, Um, I was kind of the same way going into journalism school, I thought, I really want to write about people, you know, I want to write about human interest. And so the University of Florida had, you know, you could decide on, a newspaper track or a magazine track. And I took the magazine track. Um, because it allowed me to kind of follow that interest in writing more about people and about events and about life. And, um, you know, human interest, rather than covering um, you know, mosquito Control board meetings in Florida. What's really great about a journalism background, I think in terms of translating into, you know, writing fiction or screenplays is the ability to learn how to research. Research is so important, I think, in injecting verisimilitude or believability, plausibility into stories. You know why somebody would do something or why a situation is the way it is. So I think journalism is, It is a really strong background for this type of writing. 

Mindy:             I agree. And I want to go back to what you were saying about the Internet, opening up a whole new venue for freelancers and for gig economy workers. My cousin, she actually lives in Portland she does video editing, her husband is a cameraman. And now, of course, with Covid 19 The film and TV industry has just like ground to a halt. Hopefully, they're able to pick up again soon, but they just went cold turkey. Nothing's being produced on, and my cousin, because she's a video editor, got plenty of jobs. And they're kind of, not high on the hog, but they're able to scrape by editing little videos for the Internet. 

Schreiber.png

So I was asking her like, What are you doing? And she's, like, Do you know those videos where it's like put in a cup of almonds and then a cup of sugar? Stir it counterclockwise? And you just see the hands moving. She's like, Yeah, I'm doing those and she’s like - its work So she's like it is the most boring work, and I hate it, but I'm getting paid. I just think it's super interesting. Um, how the Internet has changed and I want to come back to to what you were saying about your having the choice as a journalism major, newspaper or magazine route. Does that option still exist? Because print in the journalism world, my ex, my ex was a photographer and it was just everything collapsed. It just didn't exist anymore. I’m curious about that journalism major that you the program that you went through versus what a program would look like today? Do you have any thoughts on that?

William:          Yes, I know the University of Florida. They they have pivoted, you know, along with traditional journalism into digital media and social media in a big way and actually have agencies there that are student run and students staffed. Do actually do projects, you know, as part of their work. And it's very much, of course, you know, going online and social media. But we need to not lose sight of the fact that facts matter and good reporting matters. And no matter the the platform, no matter the the outlet, that content needs to be as solid as it ever has been.

Kate:                I was thinking about that when you said, you know, they tell you it's your first thing they told you at school was don't do journalism if you want to make a ton of money, and I feel like, you know, we're in a time when the media is so villainized. And I I'm always saying like the media is not like this conglomerate. It's like people who went to school because they they want to tell the truth like they want to, like, find out what's going on. And want people know like the true story of what's happening. Like That's their passion in life.

William:          You know, journalism is called the fourth estate of this country and without somebody to keep those in power accountable. I'm sorry. But unchecked power and human nature, left to its own devices is not a pretty thing.

Mindy:             I think that the long and bloody and horrible history of the Roman emperors is a great example, especially the Julio Claudians. I am kind of a geek when it comes to just this certain, about 100 years of Roman history and...

William:          The Julio Claudians. Yes, of course. 

Mindy:             Yes, of course. You would know who they are if I use, if I use their names So like Nero, Nero, Caligula, Claudius, all of them, those those dudes, you know, they were just batshit crazy like by the - Claudius being the exception, more than likely - but they were just batshit crazy. And there's all these different theories about, you know, the family had epilepsy, and they have probably had repeated seizures and had brain injuries because of it. And that's totally possible. But a lot of behavioralists are just like, no, they had unchecked power. They could have anything they wanted to any time and mentally, that's just, that's not going to produce a functioning human being, right? 

William:          There is a reason that absolute power corrupts is a truism. 

Kate:                Let’s talk about screenwriting! 

Mindy:             Let's not talk about Roman Emperors anymore. 

Kate:                You were a finalist for Nichols?

William:          I Was a Quarterfinalist, which was the top 5% of the Nicholls Fellowship competition. I've actually had three top 3/4 finalist one drama, which was this as a film, is considered a drama. The book, um, a comedy, which I learned was kind of unusual for the academy to the rate of comedy in their world and an action thriller. So, yeah, I played in that sandbox for a while.

Kate:                For listeners who don't know, the Nichols is an extremely, I would say, the most prestigious screenwriting award that there is. Basically, Would you agree with that assessment? 

William:          I would agree with that assessment. I think it's the most competitive screenwriting competition in the world, and I've been involved in a number of them and have, you know, like in the, in the book world, you you learn which ones are paid attention to and which ones aren't. Um, I think Austin is another one that's gets a lot of attention. The Austin Film Festival.

Kate:                So can you talk about how you, What was your journey into screenwriting? What made you decide To go in that direction and decide to tell stories in that way.

William:          After college, I worked in at a magazine in South Florida, and then I became the editor of the University of Florida magazine, and I was there for five years. And then, ah, I met my wife there. We got married and we moved to Georgia, where I started freelancing for the first time after kind of being on a staff. And a producer friend of mine in Florida had a director who needed a screenplay for a film idea he had, and it was essentially, a coming of age, family adventure comedy about a big city kid from New York who comes down to a small Florida beach town and learns how to follow his dreams from a band of, ah, kind of comical retirees on the beach. They were lead by Ernest Borgnine, which was a lot of fun. 

Mindy:             Um wow. 

William:          Yeah. And I wrote the screenplay, never having written a screenplay before and just kind of followed my instincts. Um, kind of for music theory, actually. And storytelling. You know, I think we all have a sense of of rhythm and stories, and we know. Okay, well, something needs to happen here. Otherwise, you know, it's boring. Um, so I wrote the screenplay, you know, based upon kind of a song writing approach where there are movements, you know, whether you're talking about an orchestra or or even a pop song, you know, verse, chorus, bridge. You set up expectations, um, with certain chord progressions. And if you don't meet those expectations that creates tension. Um, so I had the good fortune of writing that screenplay was my first screenplay was produced. Which was a blessing and a curse.

Kate:                Wow, that's pretty rare. Did you read any screen writing books cause screenwriting is, I Don't Want to say technical. I mean, there's a lot of formatting, but also there's, you know, just the interior, the exterior, the slug lines... 

William:          I read about how to format it, and it looked extremely tedious to me. So I bought a piece of software Movie Magic screenwriter. 

Kate:                I have that too. 

William:          I worked in that program for years, and, ah, with a couple of key presses, you can move between all of those various elements of sluglines and screen description and character and dialogue. And yes, 

Kate:                It's so much easier. 

William:          Gets all that technical stuff out of the way, you know, so you can just kind of get a flow going. So that's what I did. I found that program, and that's what I, that's what I use. And it took care of all of that. 

Mindy:             As a non screenwriter person over here. Can you explain what a slug Line is? 

William:          It’s whether it's an exterior or an interior shot and then what the shot is. And then typically the time of day, for example, Interior Craftsman House Day. Okay, then you just you know, you have a few lines of description as to what the camera sees what's happening and then, you know, you bring your characters in.

Kate:                The hardest thing with the screenplay is that there's no, you know, with the novel you have, it's a lot of interiority, You know, you have all the characters thoughts, and you can explain things. You know why they make this leap to fall in love with someone or their thoughts and how they get from one thing to the next. And on a screenplay. It all has to be visual, and you have To use visuals and, you know, make it visually interesting, the story and also communicate everything through visuals unless you kind of cheat a little bit and use voice over. 

William:          That was part of the transition that I had to go through in terms of transitioning from telling that story as a screenwriter to telling it as a novelist, because I've come to realize that screenwriting is writing from the outside in and novel writing is writing from the inside out. You should stick with one P O V. You know, unless you, you build in a transition and you can't jump POV's, whereas a camera is all over the place, you know, it’s all POV changes. 

Kate:                It's funny, I I'm a big romance reader and I will sometimes go back and read old school romances that I read when I was younger. The old school romance authors used to do a lot of head hopping. I don't know if that's a newer rule.

Mindy:             That's a really good question, because I have noticed that as well. I do editorial work on the side, and every now and then it's like, I'll flag someone, you’re head hopping. You can't do that. And then and then I'm like, Well, I mean, who says? Who says you can’t? Only we've been, We've been taught that that you can't head hop. But I do think that is somewhat a new phenomenon. 

Kate:                With third person. I'm always like trying to tell people, like usually with third person unless you that omniscient Narrator It's usually close third person.

William:          I think that Someone To Watch Over was probably a good story to start with as a novelist. It's my first book and there are two main characters, a brother and a sister, so it wasn't like there was a whole ensemble that you have go between. 

Kate:                So how long did you spend with screenwriting? And then what made you decide to switch to writing a novel? And why was it this story that you wanted to tell as a novel, as opposed to as a screenplay? Do you think some stories are better told in one format or another?

William:          I do think some stories air better for the screen than they are for the Page. My journey with this was, you know, it was a screenplay that was getting some traction, you know, up until 2008, when the economy collapsed and financing went away. And independent shingles, you know, if the studios shuttered and have never come back and there was consolidation among, you know, the studios and on top of everything else, you know, Hollywood was, ah, polarized by a writer strike right about the same time.

The headwinds were just immense. I set it aside for a while and worked on some other things I continued to screenwrite. Got an agent in L. A. This is a small, character driven, intimate, you know, family saga drama, and that's not really a studio type of of story unless you can get, you know, a Laura Dern and a Jason Bateman in a package, you know, people are going to be confident in. And so she shops some of my larger stuff, which got great response. You know, we love the writing, it’s just not what we're looking for. I know that we all deal with rejection, and there, there was, you know, there is a lot of rejection, but you just to have to push through it. And you have to do it for the love of the writing, which I do. Nobody likes rejection.

Kate:                And It's so hard to get those. We love the writing, but this just isn’t right for us rejection. And I have gotten those before and oh... 

William:          You can die of encouragement in Hollywood.

Mindy:             I can't, I can't even imagine. Some of my family is involved in the film industry, as I said earlier, and - die of encouragement, that, that's about right. I mean, they oh, pulled their hair out. And I can't, I mean, I can't even imagine. I'm very pleased to be on the end of entertainment that I am on, even though it has some pitfalls and definitely is stressful. It is not film, and I am so glad. 

I have talked To so many people cause I've sold rights to film rights to a few of my books. And I have stopped announcing that. I have stopped telling fans when I sell rights, because then all they want to know is  - when’s the movie being made? And it's like, Is your movie out yet? And the answer is, Well, the answer is no and probably never. Like this is just how it works, right? I don't know what the percentage is, but the amount of books that are, the rights that are purchased that are actually turned into film is probably less than 1%. Like it's tiny. And, um, part of me very much resents the idea that having a movie made out of your book is like a step up. It's like graduating or an improvement. It's just like, No, the book itself is an end product. I'm a writer. This is what I'm proud of. 

William:          Therein is why I wrote the book. It's an end product. That screenplay is a mile short of how it is supposed to be experienced by an audience, and I got to the point where this the screenplay, got such great response. You know in film festival competitions where it won this, that and the other thing. And so, I knew I had a story that resonated with people, and I wanted to get it out to more people, and it wasn't gonna happen at that time. So I said, You know what? The book world, Mindy, I have to tell you, you are exactly right. The book world is so much more inviting and welcoming of stories because there's so much, so many more pipelines in so many more audiences that you know are looking for stories. And that's why I wanted to see this story in its final format and to be experienced in the way that it should be experienced in that format. 

Kate:                I've heard a screenplay explained as, It's a blueprint. It's like a blueprint for a house. I, um, actually just had a middle grade graphic novel come out that I co-wrote with a friend. It was released with DC In April. Actually, knowing screenwriting was really helpful for writing a graphic novel, and it's a very similar process because my co-author and I were, we wrote it. But we had an artist, you know who did the art. We, you know, saying what the visual should be, and we're having the dialogue. But she really her art really made it come alive. And, you know, you know, brought it to life, right? 

William:          Yes. I mean, again, you know, a screenplay is Ah, it's just the start of a long journey. And there are so many potholes along the way in terms of, you know, it's a fickle business, and anything can change until it's actually, you're rolling. Principal photography. All bets are off. 

Kate:                Did you ever consider, um, trying to direct it yourself, putting on that indie producer director hat? 

William:          At the time, I, uh I didn't think that I had the ability because I didn't. I had never done that before. I didn't have the ability to make it into the best film, it could be because, you know, it takes a team, um, of people who are skilled in in a lot of different areas. So I mean, I toyed with that a little bit in the, you know, the voice in the back your head says when you're going after financing - Well, what have you done? Nothing but trust me, you know? Yeah, nothing to sell. I wanted the material to be, to be done, and in the best way it could possibly be done. And I didn't think I was the person for that. 

Kate:                I think that was probably a good choice on your part. If you don't have a passion to direct and you don't see it, then I think a lot of times with creative fields, people look and they think I could do that. You know, everyone thinks they can write a novel. Everyone thinks they could do it. And it's like, Well, try, you know, if you feel strongly, you know, it’s definitely harder than it looks. 

Mindy:             I have so many people say to me, I've always wanted to write a book. I'm like, OK, go do it. 

William:          As a screenwriter. You know, you've, you've seen the movie a 1,000,000 times in your head and it will never be as perfect as it is in your head. And I think if you, unless you approach it as a director, it could be really difficult because you want to get the perfect shot that you see in your head and the clock is ticking and you have a schedule and we're getting behind schedule. We've got three more set ups to do today.

Kate:                You also hear the characters in your head of how they say something. And I have that problem with a short that I directed at film school. I received, like, an award so that they gave me money to direct a film. I would have fights with one of my not fights, but, like arguments within my actresses, she would, you know, say, Oh, I don't think it should be delivered this way. And I'd be like, Well, it should. 

Mindy:             Similarly, I don't listen to my own audio books because I know what characters sound like. I know how that line is delivered and my audiobooks are excellent. Everyone has told me their awesome, one of them, even won an award. And I'm like, That's cool. Plus, It's like I know what happens. I'm not gonna waste my time listening to the story.

So let's talk about the movement of bringing your story from the, you talked about why you chose to transpose it from a screenplay into a novel. What is the actual process like? What is what does that work look like? 

William:          Kate referenced it before. You know, screenplays are all about structure. So a screenplay, you know, typically, unless you're Quentin Tarantino, are it's a three act structure. And so I had a three act structure screenplay from which to work so well it provided, you know, a pretty detailed outline. And I was relieved to learn that, you know, a lot of novels are written in three act structure. So I took the screenplay and I actually had the screenplay here in front of me, and I started writing from one page onto the other inward and just I knew that I had to create the film that I saw in my head when I wrote the screenplay, and I've always been described as a very visual writer. You know, people who have read my screenplay say, Oh, I can see that. I saw the movie. And so that was very helpful in the novel world, because that's what you have to do. So I just literally went from, you know, page to page and ended up with a very crappy first draft. 

Kate:                That's what a first draft is supposed to be. 

William:          Well, good. I did it right then. 

Kate:                Yes. Yeah, that's a perfect first draft. It's bad, actually.

William:          I realized that there were things that I didn't know about. You know how to do this.

Kate:                How long was your first draft? Can I ask that? Was it super short? 

William:          How long, Like word count. It was about 85,000 words. 

Kate:                So it turned out long. And how long was, how many pages was the screenplay? 

William:          Screenplay was about 110 pages. 

Kate:                So, you obviously you found ways to fill in those blanks spaces and really add a lot. So did you add more Plot? Did you, or did you just...  Is that all the - I'm gonna go for it again – interiority?

William:          I discovered more things about Lenny and about John and about their back story. When you're given, you know, more range to work, the story can become broader and deeper. And character has always been the main focus for me in an approach to a story and what is character but the sum of their past? That is, they are. And so I was able to explore much more of her past, and I discovered that Lenny's mother died giving birth to her, which set her on a path from the beginning that was going to be a rocky one. And in the movie we know that her mother died, but we don't know how, we know the mother absent. And so I discovered that piece and it became a new thread in the story that I still hope to get the film made that I need to go back and weave into the screenplay.

But it was that kind of discoverability and the characters leading the places that allowed me to explore more of their interiority. The main problem I had when I found an editor and and ah, you know, it was kismet, that I found an editor in Montreal who just connected with this story, and I think that's so important to find an editor. Whatever it is an editor, an agent who gets your writing and kind of connects with, and she helped me to transition from approaching it as a screenwriter to a novelist, and it was a lot of POV issues. It's kind of a master class of learning how to maneuver that element of of novel writing. Yeah, so a godsend. 

Kate:                Just for listeners, I think it would be interesting. Could you, like, tell us how the very first scene or the opening of the screenplay translates into the opening of the novel?

William:          I could actually read the opening scene of the screenplay a little bit and then read the opening pages of the book. Is that? 

Mindy:             Oh, yeah, that would be great. 

William:          I’ll just read the first page of the screenplay. Is that good, or how long do you think—

Mindy:             That's great. 

William:          Exterior. Great Smoky Mountains Vista. Dawn. A peal of a distant church bell echoes through densely peaks framed by an awakening sky. Exterior, fog shrouded brick historic district, Dawn. The sound of the tolling bell closer now plays off antebellum brick buildings in the flinty foothills, home to tourist shops in the charming town square of Tennessee. Discover the bell and a steeple adorned with a host of heavenly angels and lovely stained glass windows. A glow in the soupy fog below a low 1980s Chrysler Cordoba sags in front of a former Civil War church, now a quaint bookstore called A Likely Story. It's angelic bell tower rising over the car. Interior. Chrysler Cordoba. Dawn. Slender legs raw with carpet burns, a blood flecked white magnolia crushed in the chaos of a woman's dark shoulder length hair. This is Eleanor Lenny Fields, 40. She's curled on the age tracked back seat and a tasseled sundress, her lavender polished toes clenched into little fists.

A cop suddenly at the window, hand on his gun. He wiped away dew shines his powerful mag lite. Inside, he tries the door. locked, watch his mag lite on the window, and Lenny sits bolt upright, a sweat soaked storm on her face. She sucks for air tries to get her manic bearings. She's probably pretty, if not for the red hot abrasion that weeps on her cheek and her left eye plum, purple swollen. She cracks the window an inch and says, “I'm good. I'm good.” Her soft Southern accent is all she'd recognize of herself at this moment. 

“I need you to unlock the door, ma'am.” She takes an uncertain moment to process that. Finally, she lifts the handle, pushes it open looks at the bookstore, she says. “I work here right there.” The cops says, “A likely story?” “Yes, sir, I read to the kids in the summer program.” She turns away and shame as his flashlight beam flashes her battered face and we match cut to the next scene.

William:          So that's how it read on the screenplay page. It takes a little longer to unfold, of course. In the book. 

A noise grated inside Lenny Riley's head when she flexed her jaw inside the station wagon. Grains crunched between her teeth, sand. Her mouth was bitter, dry as a bloody desert. As her thirst welled up, something gurgled, her lungs rising and falling. A bell tolled low and slow somewhere. She willed her eyes open, and the dimness would appear to be a swath of skin hanging overhead came into focus, but the ripped roof liner. She was curled in the cargo area bruised from her sweaty skin, toast clenched into stubby fists. Rolling onto her side, she stretched her legs. She couldn't remember falling, as a sharp clack clack clack on the glass next to her head instinctively sent her skittering into the opposite corner like a spooked deer.

From the outside. The car we hear. “Yeah, dispatch. She's moving.” She recorded the sound of a man's muffled voice outside as she glanced at the window to which she had scrambled. She was startled by something in a peripheral vision. What was that? Her brain registered a glimpse of something or someone there and gone. The disorienting instant was avalanche by a rapid succession of sensory assaults. Her cheek burned, heavy air, weight on her lungs, scraped legs. Swept a glance around the cage space found her turquoise died cowboy boots tossed on the other side. They instantly anchored her in the moment that she clung to the sight of them.

“I need you to open the door.” She squinted into a glaring flashlight outside as her sense of self preservation kicked into high gear. Police. Fractured thoughts converged as she unlocked the tailgate. “I'm okay,” she said in the strongest tone she could muster. The lilted Southern voice was the only thing she recognized about herself. She pushed the heavy swing door open with a bare foot and ran her hand through tangled hair, a finger catching in the white magnolia she clipped in last night. She unsnarled the tattered blood speckled flower and winced when she attempted to take a deep, calming breath.

And so that's how it gets into interaction with the cop.

Kate:                That was really interesting, because your first page of the screenplay has so much description. Like, I feel like you could have almost have just taken all of that description and just plopped it into a novel. But you totally change it. You know, you don't start with that, that wide, wide angle view of the mountains and then the town and then the car. 

William:          That’s an omniscient narrator, which is kind of frowned upon these days. So I started in Lenny's POV inside the car instead of outside the car. And that's what I mean by screenwriting is outside in and novel writing is inside out. 

Kate:                That's amazing. How that's, that, just reading those two really just shows that in, like, such stark contrast. That was really cool to just hear that. And you can just so see that. Yeah, thanks. Thank you. Definitely

Mindy:             That was a great illustration of how to transpose.

William:          It was interesting to, you know, just go page by page and work it in and then massage it wider and deeper. You know, that's kind of what the process was. 

Mindy:             How long did it take to move it from a screenplay to a novel? 

William:          All right. I didn't work on it, You know, constantly as I was doing my other day gig stuff, but two years, really, to get in into what I felt was... I always write toward whether it's a screenplay or a manuscript, something that is show-shape. Like, I wouldn't mind somebody reading this as opposed to being Oh, this is not ready. Right? So it was about a two year process. All told from the screenplay to the book. 

Kate:                Most listeners are aspiring writers. What would you say to someone who's listening and thinking? Ah, I always wanted to write a screenplay. You know, or Maybe I'll try that. I've tried writing novels. Maybe I'll try screenplays. Do you have any words of wisdom or our thoughts about that?

William:          Yes. Having you know, Been on the, on the mountain in both worlds. I would say that especially today with traditional filmmaking, the opportunity is a lot less because there's a lot less outlets. And, um, there's a lot more opportunity writing a book than there is a screenplay. And I would also say, Just generally, if you want to write, you know fiction and put your work out there, be prepared to deal with rejection. It's 99% rejection, but you only need the one. Yes, I've heard it said, And you know, some screenwriting podcast that what we do as writers, you know, whether it's in the book world or a screenwriting world is kind of insane. Really constantly Putting your heart out there and put your voice and put yourself out there, and you're constantly getting rejected, you know, for me, I have to write. Unless you have to write. Unless you have a story that is so powerful you're gonna have to believe and and stay with it for a long time. I would say Just go in it, you know, with your eyes open and be prepared for, You know, unless there's a lightning strike, it's it's gonna be It's gonna be a lot of work. 

Mindy:             It is a long haul. I don't know about Kate, but I have said to my listeners many, many times, even to get an agent. I was querying for 10 years, and I wrote my first novel... to get published was the fifth novel had ever written. I mean, it's a slog. It's really work. You gotta have, we call it rhinoceros skin, in the writing industry, you gotta have that rhinoceros skin and arrows have to bounce off of you.

Kate:                Yeah, For me, it was my third book that I found an agent and that was published and ah, it's totally difficulty and you have to slog through it. And you, definitely you become a better writer, The more you write. 

Mindy:             The book is called Someone to Watch Over by William Schreiber. It's compared to Where the Crawdads Sing and Sue Monk Kidd’s Secret Life of Bees, which, of course, are very well known, and it is available now. It released May 26 from Not A Pipe Publishing. Let the listeners know where they can find you online or on social media.

William:          My website is William Schreiber dot com, and I'm also on Goodreads at William Schreiber on Twitter is at Bill. Underscore Schreiber. 

Mindy: Writer Writer Pants on Fire is produced by Mindy McGinnis. Music by Jack Korbel. Don't forget to check out the blog for additional interviews, writing advice and publication tips at Writer Writer Pants on Fire dot com. If the blog or podcast have been helpful to you or if you just enjoy listening, please consider donating. Visit Writer Writer Pants on Fire dot com and click “support the blog and podcast” in the sidebar.

Indie Publishing A World War 2 Thriller Series: Glenn Dyer

Mindy: Welcome to Writer Writer Pants on Fire, where authors talk about things that never happened to people who don't exist. We also cover craft, the agent hunt, query trenches, publishing, industry, marketing and more. I'm your host, Mindy McGinnis. You can check out my books and social media at mindymcginnis dot com and make sure to visit the Writer Writer Pants on Fire blog for additional interviews, query critiques and more at WriterWriterPants on Fire.com

Mindy:             This summer I'm adding a co-host, fellow author Kate Karyus Quinn. We'll be doing a series that focuses on hybrid and indie authors. If you're thinking of going the Self Pub route we've got authors who found success with six figure sales, as well as authors who are just starting out on the road to indie publishing. Learn from them. Learn with us. Today's guest is Glenn Dyer author of the Conor Thorn Series 

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Mindy:             Glenn, I'm Mindy. I know you listen to the show. So hello. And Kate. Kate is my co host for our summer episodes.

Kate:                I invited myself on the show. 

Mindy:             She did. She completely invited herself. Do you wanna tell Glenn how that came about?

Kate:                I try to run Mindy's life, and sometimes she lets me. Um right now, I'm working on trying to get her to get a puppy.

Glenn:             Pet adoptions are through the roof right now.

Mindy:             Normally, I adopt from shelters, and you literally can't get a dog right now. 

Glenn:             Isn't that great news, huh?

Mindy:             It’s lovely, except my dog passed away right at the beginning of the epidemic. And I am a girl who's always had a dog. Grew up with dot multiple dogs, you know? And so I lost my dog. And I've been on a mission to get a dog. And there's been various mishaps that I've been sharing over some episodes here. But, Glenn, we're using your episode here in the summer series to talk with self-published an Indy published authors. I just want to mention your titles. You have The Torch Betrayal, it’s a world war 2 spy thriller. Your main character is called Conor Thorn. And then you also have... Don't you have a second title out? I was just looking...

Glenn:             Yes, Actually, it'll be out June 9th. It's called The Ultra Betrayal, second in the series. 

Mindy:             Very nice. Okay, so first question then, why did you decide to go the route that you went? Did you take a shot at traditional publishing and just decide it wasn't for you? Or did you always know that you wanted to go the indie route? 

Glenn:             What I took a shot at was, you know, the first step in the traditional publishing, and that was trying to, ah, get an agent interested in representing me. And ah, I gave that Ah, a number of months and I think I sent out close to 200 query letters. I got a fair amount of interest. Ah, and responses. Maybe 20 or so requests for either ah sample chapters or full manuscript. And I was hopeful in the beginning. But as time went on, you know, you have to admit that agents are looking for stories that they feel they can sell, obviously. And hopefully they know that there's a potential publisher that they're already aware of that likes the types of stories that they buy. I guess my story at that point in time just didn't feel like it was something that would be easy to sell. That's my interpretation of how things played out. I gave it a good, good go. Gave it enough time to percolate. Um, but one other factor made me decide to just move on from the process is the fact that, um, in my early sixties. I’ll be turning 67 this year. And I and I felt like, you know, I can't wait another year to find an agent and then have the agent possibly not be able to ah, get the book place with a publisher. So I just decided that, you know, I I'd like to get the story out there, see how people react to it.

I started my own company as the imprint and just ah, dove ah headfirst into the independent publishing business, and I found that it was, it was both exhilarating and also kind of scary because there's, there's a lot of moving parts to it. But the fact that I had given it a good try coupled with my age, I just said, All right, let's go, let's see what happens. And then, of course, I I think that, you know, if you have some success selling your titles, you know, you can always revisit the whole process of getting an agent. You can present reviews, you can present sales figures, and maybe that might convince somebody down the road. I haven't given it much thought lately because of, I’ve been so busy with launch of book two. But yeah, I think I gave it a try. And it was just Ah, I guess I got a little impatient and I just wanted to to get the book out there and see ah, what people thought of it. 

Kate:                I think that's a really great point that, um, traditional publishing can be a very long, slow process. It really moves at its own speed. I mean, you could spend a year or longer querying an agent. The second book I ever queried, actually, I went back and forth with an agent.  She was super, super nice. She gave me two R & R’s, where they asked you to revise and re submit to them. And she got on the phone with me. She gave me extensive notes. It was amazing. It was I mean, the time that she gave me was so good and so I actually ended up doing Two of those R&R’s for her. Two massive rewrites. In the time that this was going on, I had my second child. I made another human being over the length of this time.

And at the end of it, so nicely she said to me, I feel like I'm torturing you. And I think this book is not the one. And sometimes you have to go through this to get to the book that is the one. And at that point, I actually wasn't crushed because, um, I was already writing my third book, and that is the one that I ended up finding an agent for and getting published, but, you know, that was, that was a long, long time. And then, you know, you can be on submission with editors for years, and that can be so drawn out, and an editor might also ask you to revise, and then you could do revisions for them, and they could also still reject it. You know, the marketing people could be like that, for us, you know, we got too much of those or whatever. So and then, of course, once they buy your book is another year. So it is like such, it’s such a drawn out process. 

Mindy:             You're not the only person that I've talked to who decided to go the self publishing and the Indy route due to their age, and I don't think that it's a mistake. I mean, like Kate said, she was in the back and forth with just even trying to get an agent for a few years. I actually queried for 10 years before getting an agent. Partially, that's my own fault because I didn't know what I was doing, but yeah, I mean, you're not the only person I know that has made the decision due to age. 

Glenn:             If I was, you know, back in my thirties and I had started this process then I might have hung in there with it for a few more years because I must admit, I think that there's, ah, a bit of, ah, sense of pride that you were able to one, get an agent and two, get a deal with a ah publisher to put your book out. Think that would be a pretty good feeling. But yeah, I would have. I would have continued the process for a while longer if I was younger, but, yeah, age, age was definitely a major factor for me.

Mindy:             Kate, as a hybrid author do you want to drop any wisdom about the different levels of satisfaction you get from the different venues? 

Kate:                I agree with you. I do think that there is something about, you know, having an agent choose you and selling your book. That feels really, really good. But I think that people tend to focus on those 1st two hoops. And after you get an agent and then after the publisher, you know, fix your book and gives you money for it, then they publish it and then it's the biggest hoop and you have to get the audience to read it and you have to, you know, get people to discover it. I feel like that last part we put it last instead of thinking like, really, the readers are the most important thing, and I think publishers obviously have a lot of reach to reach readers, but they don't use that reach for every author. You know, some authors get a lot of marketing and some don’t. And there's no way to usually to know if you are going to get a lot. You know, for midlist authors, it's hard to break out.

And so, having switched to the Indies, I... not switched. I bounced back and forth. But on the idie side, I really like having more control and more levers to reach my audience and to play with price and to try different marketing strategies and to be able to see the numbers. And it's actually a little frustrating on my traditional side, like I'm like, I can't see how many books I'm selling. It's like I can't see all that stuff, like a curtain is drawn again. But I do think that there's some people who are always gonna be like Oh, you’re self published, which is why I actually prefer the term indie publishing.

Glenn:             Me too, yep. 

Kate:                Because indie publishing, is like this is a business, and I am taking it seriously, and I see this as a product and I have done it professionally. I think there needs to be more distinction through those. But obviously, you know, I was looking at your website. I was looking at your books. They look very professional. You have amazing reviews. Do you want to talk a little bit about getting those reviews? I saw you have a Kirkus Review. You have some big names, and that's a time consuming process.

Glenn:             Actually, I'll get into that. But I want to just say one thing. Kate, I think if you are a hands on person, I think independent publishing is great because, like you said, you you can look at your sales figures you can, you can kind of know where you are. I've heard stories about writers who just, they don't hear enough from their agent. They don't hear enough from their publisher and then just don't know what the heck is going on. So if you’re hands on this is definitely the way to go, But readers need help making decisions what to buy. My research about the whole independent publishing business is that reviews from readers, but also blurbs from other authors in the genre, Professional Review Services, who will give you an honest review. I just heard so much about how important they were. There's a bit of an investment, but that's OK. If you're serious about what you're doing, you have to invest in your endeavors.

As far as the reader reviews, I really worked very, very hard to get the reviews that I got. I should say the number of reviews that I got, um, to the point where I spent a lot of time trying to figure out who the reviewers were, who reviewed similar titles, I was able to use a Program called the book Review Targeter. I was able to scrape off a number of email addresses, and I spent days, day upon days over a long period of time of reaching out to people direct contact with them, asking them Would they mind reading my book and giving me an honest review? And, uh, you know, in some cases, I I actually had to, uh, send a book, but in in many cases, people were willing to, ah, purchase the book and give me a review, and I I really worked very, very hard at that because I learned the importance of honest reviews as far as helping people as they're running around Amazon trying to make a decision what they read next.

Kate:                That’s impressive. That sounds like so much work because even when you're traditionally published it it's so hard to get reviews. And I don't think you can go on Twitter and look at author tweets without at any time finding an author saying, If you want to thank an author whose work you love the best way is to leave a review! Like yeah, begging for reviews are part time job.

Mindy:             It is, and that's something that I have a blog post that I recycle just about once a year, and it's like 10 free ways to support the authors you love. And that's the number one thing is leave reviews and word of mouth. Word of mouth is a critical piece of how readers learn about books is from their friends and actual face to face conversations or tweets and text to Word of mouth, and there's no data for it, so it's not something you can quantify, but it is, to my mind, the most powerful recommendation machine. 

Now I want to ask because I'm looking at your reviews on here. One of the reasons that I thought you would be such a great guest on the show and Kate already touched on it a little bit is the reviews, but not really the reviews. With the quality of the reviewers she mentioned. You have, Kirkus, you also have a Book Life Review, which I want to ask about that. But you got Steve Berry. How did you get Steve Berry to review your book? 

Glenn:             First of all, there are a lot of people out there who hate to ask for things, and I'm definitely one of those. You just have to say I just have to do this. I also approached it with the attitude of Nothing ventured, Nothing gained. He writes thrillers, I’m writing historical thrillers, although you know, in a different time span. I ran into Barry at a Thriller fest convention in New York in 2017. I attended one of his ah seminars that were given over that weekend, and I found him to be very approachable I just said, You know, let's see if he'll respond. I sent him an email kind of reintroduced myself, and I told him I ran into him at Thriller Fest and I've written this book. Would he mind taking the time to read it and maybe give me a blurb? And I can't tell you how thrilling it was to get his email response saying Sure, Send it my way. I couldn't believe it. I sent it to him. He gave me a great blurb, and he's already read book two, and he's already given me a very nice solid blurb that I plan to use either on the front or back cover.

Who do I know? Who have I met? And if you can reach out to them with, It's sort of like a query letter for for a blurb, where you know there's something in it that's unique to that particular person, whether it's comments about their own works and how important their writing has been to your development, things along those lines. And as long as it sounds sincere and it's truthful, I mean, you know, you you got a good shot at getting a pretty good response. I just sent out a request to another writer today who I really love. And he writes World War, Two mysteries, murder mysteries. He responded right away and said, Yeah, sure, send it my way and you never know until you ask. And if you do it in a proper way, respectful, etcetera. Uh, I think you'd be surprised at how many writers out there want to help other writers. 

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Mindy:             Very true, a lot of writers Do want to help other authors. I am constantly receiving blurb requests, and I've had to recently just say that I'm unable because I literally can't read them fast enough. But if it's a debut, I will always say Yes, and let me look at it because they need all the help they can get. I want to add the fact that because you had that personal introduction of saying I met you at Thriller Fest, I'm sure that that helped you get the foot in the door to have Steve Berry go, Yeah, sure, I'll take a look at it because number one, as you said, like a query letter, it has a personal touch to it, but also you're showing Steve Barry that you're serious enough about your writing, that you're going to cons, and that matters. 

Glenn:             I couldn't agree more. I think it really does. I think we can all get a sense when somebody's not very sincere or and I think that that is a big part of it. I don't know what you both think of this, but the advice that you should attend at least one major publishing conference a year or workshop or something makes a lot of sense because the contacts you make, not only can they help you, but you might be in a position to help somebody else out. And I think that's just good karma when you feel like you can give back whether it's helping them out, figuring you know, how to best market their books or tell me about your newsletters, your newsletters are great. You know, what can I do for mine? And so on and so forth? Giving back makes a great deal of sense.

Mindy:             It does. And on the other end of that, as a published author, I say yes to everything. I'll do things for free. If people will cover my flights, I will sometimes even if I have enough miles on, I’ll just fly myself to wherever the con is. If they're asking me to be on a panel or whatever because of this, and Kate can back me up whenever we go anywhere and Kate or our mutual friend Dimitria is with us. They'll be like, Can you introduce us to so And so, do you know them? And most of the time, yeah, I do. Just because I do so much stuff sometimes on my own dime that networking is invaluable even when you're on the other side.

Glenn:             Without a doubt, I'm a big believer in that. In my prior career in broadcasting going to conventions two or three times a year where you can pull somebody aside and say, your stations really doing great. Your ratings for your newscasts are off the charts. It wasn't always that way. What's the secret? What did you focus on? I mean, those kinds of conversations and interactions are invaluable. You can't put a price tag on. 

Kate:                Especially, I think, though, for writers because we are so solitary. And to be able to make connections with other writers and other authors who maybe are in the position to mentor you. Or maybe they're, you know, on the same place on the writing journey as you, and you kind of have, you know, someone to walk along that road with and compare notes, and it's really rewarding. At this point, I’ve been writing with the goal of publications since, 07 and a lot of the early people who I met actually online. I didn't actually go to any conferences until I was published and went as like a published author because I just I had two small Children and I couldn't afford that. You know, I met lots of people online, and now almost all those people they’re published, You know, some of them are really successful indie authors. Some of them are published traditionally, and it's really cool to see, like how everybody has grown from being, you know, on these message boards, asking other people to read their query letters. To, this is their career now.

Mindy:             Kate, I wanted you, if we could circle back to reviews one last time, you also have a Book Life Review for your title. So if you could explain what Book Life is for the listeners. And then, if you and Glenn either one of you have anything to say about whether you thought it helped with exposure, etcetera.

Kate:                I got a Book Life Review for my first Indy title that I published which Was a contemporary romance romcom. The Show Must Go On. I just actually found out that the audio book is out now, which is very exciting. Audible picked it up for audio and produced it. I submitted it to Publishers Weekly and You can submit it. You can either like pay them to get a review, for sure. Or you can just be like please review my book. It's really good, and they might pick it or they might not. It was kind of a process they like, sent me an email. They were like, Your book is being considered and I was like a in the small print at the bottom. It's like, but this does not guarantee you a review. And then there was, like another email. I think that was like someone's reading your book. Then at the bottom, it's like, but this does not guarantee a review. And so I'm like, OK, don't get your hopes up and then they posted a review and it was a really good review, and it went into The Publisher's Weekly has like a Book Life section.

Mindy:             Yeah, it was in the print version of Publishers Weekly, which is, I would think, pretty good boost as far as visibility. Of course, visibility doesn't always translate into sales.

Kate:                It boosted my paperback sales. My e book is Amazon exclusive because it's in the Kindle Unlimited program, but paperback is wide so you can buy it at any bookstore that sells books, I think it boosted my paperback sales for quite a few months. Not like huge like I just had some sales instead of, um, you know, zero. And this is a book that my agent gave me feedback on it. It went out on sub, came really close. A bunch of times editors liked it, and then it kept dying. And so it died in acquisitions. I think like three or four times. 

Glenn:             It’s so tough to nail that down. You know, I think there's so many factors that come into play to pinpoint one review, or even one promotion is very difficult, although I will say that I first time out, and there's a lot of luck involved in this, and I think I feel very fortunate. I applied for a Book Bub promotion, and I know that those are very hard to get. And I can tell you that was responsible for a ton of sales over a period of 3 to 4 weeks.

So some things you can really point to to get back to the Book Life and Publisher’s Weekly. I think there are certain names that carry a lot of weight with people in the publishing business. And, I think readers to Publishers Weekly and the counterpart Book Life, Kirkus. After that, you've got a New York Times Book Review or Washington Post Book Review. Some of the bigger periodicals or newspapers Some of those really turn a lot of heads, and if you're lucky enough to get a decent review from those sources, It does legitimize your presence out there amongst all the books that are competing for attention. 

Mindy:             The other thing that I think definitely legitimizes you is your cover because your cover is strong. Did you find a designer to do this for you? 

Glenn:             As we all know, covers are so critical. I don't know exactly how I stumbled upon this, but in doing research online, I came across Joanna Pen, who ah, is a very successful entrepreneur writer, has sold a lot of both fiction and nonfiction books. Nonfiction books, you know, primarily centers around the publishing business. One of her fiction books cover really stood out to me. I bought the book and you find out whether in the acknowledgements are on the copyright page who designed the cover? And so I reached out to that person, and I've been working with her for a couple of years now. She's actually based in Scotland. She's really talented, willing to listen to your ideas, easy to work with. I really like the first cover, and the second cover is, you know, because it's a Series, there's a lot of similarities to it, sort of feel like I again got lucky and stumbled upon somebody who is really good at what they do. And I know that there's a lot of writers who struggle with, uh the working relationship with their graphic designer, and, you know, they go back and forth and there's 15, 20 different versions of a cover, and they just can't seem to get the one that they both like. And nailing a cover down for these two books was was so, so easy. Her name is Jane Dixon Smith, and she does a great job and and, by the way, Mindy, I'm looking right now at your cover for Be Not Far from Me, and that's a great cover, and you've got some other covers that really stand out, too. 

Mindy:             I’ve been incredibly fortunate. The same designer, the same book cover artist has done all of my books that are from Katherine Teagan and Harper Collins. I had a different one for my Penguin books. But for all of my Harper books, which are, seven of my nine releases are the same designer, which is pretty amazing when you see the pretty wide expanse of genre and design style. Same Woman doing all of that. She's really good. Her name's Erin Fitzsimmons, and you're right. I know a lot of ah, lot of authors who do goes back and forth and back and forth.

Typically in the traditional world, we don't have a lot of control over our covers. I am very fortunate and that I have a great working relationship with both my editor and my cover designer, and we will all three of us and my agent as well, look at it and say, Well, what do we think? And they listen to my feedback partially because it was a librarian for 14 years, so I don't react emotionally. I'm not going to say Well, the cover is purple and I don't like the color purple. If purple is what is in right now in design- because it does go in waves in YA. Then put a purple cover on it, if that's going to sell it, I don't care like I can be practical about it.

Something else that I wanted to ask you about. One of the reasons I think is interesting to have you as a guest here is because historicals are kind of, they can be a tougher sell. There's a great joke in traditional publishing that got very old for me very quickly. Is that historically historicals don't sell, And I always found that so amusing? Every time I pitch another historical, I would be like just get the joke out of the way and then we can move on. And when we talk about self publishing, indie publishing a book, publishing the big sellers categories is romance... Kate that what's the What's the 2nd one? It's romance and is it mystery?

Kate:                I think, romance, thrillers, sci fi. I think all those genres. I think genre fiction is what does really well. I think there is room for historical. I know in traditional a lot of times, you know, you hear a World War Two books are overcrowded, It's very competitive. I think readers love them like, you know, That's why there's a lot of them. Yeah, there's always a World War two book on the top of the charts. It's kind of one of those book conundrums were It's like, Well, there's too many of them but people love them, So maybe we should keep giving those books to people.

Mindy:             That's kind of what I'm curious to ask you about. How do you find your readers? Then, when you're in this kind of a sliver of readership, that's going to be reading cause... another thing that I want to say, which I don't know if it's blanket true, but I know that it is true for in most cases, like paranormal romance and stuff like that. Readers that buy traditional books and that go to bookstores and browse and readers that are indie readers that are searching for e books and 99 cent buys, typically is a different demographic. Indie readers typically aren't traditionally published readers as well. You you don't always see both, and you don't get a lot of cross over. So I'm just curious. How do you find readers that are indie readers that are e book readers when you're in the World War two thriller category? 

Glenn:             That's a very difficult question to answer, because, to be honest, I I'm not sure that I've perfected any kind of a process in that regard. I think there's a lot of ah, let's try this. Let's try that being ah, active in online forums that specialize or focus on World War two, there's a ah Facebook group, Second World War Authors that I'm a part of. I've also tried to, with some advertising, reach out to a specific group of people interested in World War Two history by advertising in a magazine called World War Two History. So, I've tried, I've tried a lot of you know, different things and just as I said before, So it's Sometimes it's so difficult to figure out what's working as reaching out to readers. You could have like 45 things going at once. You could have Series of BookBub and Amazon ads. You could have also gotten into Facebook ads. Maybe you've increased Perma-frees or other incentives to get people to sign up and buy your books. I don't know if I have a specific formula there. Except that you sort of need to try a bunch of different things and trust your gut and maybe get a clear of feel as possible as to what's resonating.

There are people who like the subject of World War Two, but they don't want to read any fictional stories about it, right? You need books about battles and campaigns and biographies of generals, etcetera. Then there are people who don't want to read nonfiction about the war. They just want to read fictional stories. Then you've got World War two love stories, and then you've got books that describe fictional characters in big actual battles. So it's really a tough tough thing to zero in on. You just got to try a bunch of different things to find those readers. If you've got some data that campaigns produce, it's it's a matter of sticking your nose into it and trying to come to some conclusions. That's probably the toughest part of of being an indie author is you sort of have to build up your own expertise. It can take some time.

Kate:                Can I ask about... you’re involved in some Facebook groups, where people like World War Two and talk about it are those... So I've kind of looked for Facebook groups, and there seems to be, um, two different types. One is a group where it's it's really people talking about the thing they like. It's you know, readers talking to other readers mostly looked for like romance based ones or fantasy ones. Then there's other kind where it is just people pimping their books. It is just buy my book, buy my book, buy my book, and then I sometimes am posting those, and I think to myself every single person in this group is just an author trying to sell their book. It's just shouting at other authors Buy my Book! 

Glenn:             To that point, there are some groups out there that have, ah, you know, a certain set of rules as to what's appropriate, Acceptable. You're allowed one announcement for a new book a year because they don't want it just to be a self promotional kind of website. The intent with a lot of these groups is to, you know, provide guidance and answer my questions. And ah, lot of these groups say yes, okay, if you've just read a book about World War Two that, you really enjoy, sure, mention it here. Certainly acceptable, but and even those groups go only so far as to help you get established and get the word out. 

Kate:                Do you try and go into those groups as like, as a reader, as a lover of World War Two, which I assume you must be Do you try and just organically just doing conversations and get into the group that way?

Glenn:             I think that, um, yeah, you could certainly be very passive and just, you know, read everybody else's posts. But getting back to the giving back concept, If you've read a great book, let people know about it. That’s what I used groups for a lot. I ask questions that help me put stories together. I'm having trouble finding research about a specific period of time in Italy during the war. I've had a devil of the time finding books or anything online, so I want to use the forum to say, Hey, I need some help here and I think that's where they provide a very valuable service so they don't necessarily help you find readers. But, you know, maybe after a while your name becomes familiar to people. You could say I'm researching my next book that's called X, and I could use some help, you know, maybe eventually it pays out at some point. But I think asking for advice with independent publishing there's so many moving parts. If somebody out there can save you from making a mistake, will be saved a lot of time, and maybe some money eliminated some frustration, so some of those groups are very helpful. In that way.

Mindy:             It could be difficult, like Kate was saying. Sometimes it not only Facebook groups, I mean, sometimes Twitter just feels like all of us linking to our books constantly. I've backed off from social media lately just because I'm worn out. I don't know how much it actually helps. You just hit a point where you're kind of done and I also because of the pandemic. We're recording this at the end of April. I have lost so many events a lot of the time being around other people in talking to other people is what actually gets me, like I get my energy from others. So, like, I have nothing to tweet about right now. I’ve got cat hair on my socks. Do you really care? Probably not. That's not a pretty Instagram photo.

Glenn:             I think that's a big fear of mine. Is that at some point I’m worried that people are gonna go, geez, not another tweet from this guy. I really worry about that. And ah, I'm very tempted to to sort of do the same thing that you're doing, Mindy, which is just sort of backing off it for a while and making sure you're not, so to speak, over staying your welcomes.

Mindy:             I think best practice is to just be sure that you're not just using whatever the platform is, So let's say Twitter like if I get on Twitter- because that's a big one for me. If I get on Twitter, I don't just get on and post, you know, I a scroll through my feed and I see what other people are saying and I'll respond and I ask questions. You know, when things like that, if you're doing that, if you're actually interacting with community, it's different than just bopping and being like my book is 0.99 today! The pros and cons of social media could be debated until we are all dead. Which will probably be sooner than we would like. 

Kate:                I think we should leave it there. We’ll be dead sooner than we’d like. Thanks for talking to us! That was a great show! 

Mindy:             I think that’s true at any point, right? Like it's not just the pandemic. Like you're probably not gonna be ready when it’s time to go.

Glenn:             I’m sure that will be the case. You're right. 

Kate:                That’s a great sign off, Mindy.

Mindy:             Thanks. I worked hard on that. We’re all gonna die. Probably sooner than you’d like. Tune in next week. Maybe.

Mindy: Writer Writer Pants on Fire is produced by Mindy McGinnis. Music by Jack Korbel. Don't forget to check out the blog for additional interviews, writing advice and publication tips at Writer Writer Pants on Fire dot com. If the blog or podcast have been helpful to you or if you just enjoy listening, please consider donating. Visit Writer Writer Pants on Fire dot com and click “support the blog and podcast” in the sidebar.

Finding Inspiration With the Inventor of Pictionary: Rob Angel

Mindy:             We're recording this on June 9th and we have a Super fun guest coming on. Usually I host writers and screenwriters, play writers, like you know something in the publishing industry, but today we have Rob Angel, the creator of Pictionary. 

Kate:                Well he is a writer too now Because he wrote a book about it. 

Mindy:             He is a writer too now because he has a book coming out all about how Pictionary became a thing. So we're super excited to have Rob Angel coming on to tell us about Pictionary and how it came to be a thing, cause I mean, I don't know about you, Kate, but, you know, I grew up in the eighties, and so Pictionary, like that's that was a go to for us.

Kate:                Yeah. I don't like remember, life without Pictionary like that was like one of the staple games that you would have. 

Mindy:             Yeah, it was like Pictionary, Monopoly. My family had Trivial Pursuit. That was Ah, we were uh, I've always been, like, an over educated farmer.

Kate:                We were not Trivial Pursuit family. We were really into Scategories. I really liked Scattegories.

Mindy:             We had a game. Did you have a game called Bargain Hunter? 

Kate:                No, I remember we had Don't Break the Ice. Oh, yeah. You know, one of those kiddy games that are like, um, everyone I remember when we were kids. One of the biggest games was, um, Mousetrap, which was, like not a fun game to play. It was only fun to build the mousetrap like the game itself was really boring. But then, like you once you got the mousetrap together. It was super fun to put the mousetrap together. 

Mindy:             We played, I didn't have Mousetrap. I didn't have Candy Land. We played Monopoly and we played Trivial Pursuit. And we played this game called Bargain Hunter. Like I said, And then there was a game and it was like from the fifties or the sixties, because it was my mom's game when she was a kid and it was a Barbie board game, and it was all about like, you... 

Kate:                trying to get a husband? 

Mindy:             No It was for like a high schooler. Yeah, and it was all about, like, getting, you know, it was set up like a Monopoly board, and you would play it and would be like, Oh, no, your hairdo is ruined in the rain, Go back five spaces. 

Kate:                Was it all like, sort of like fifties type misogyny like your Oh, and your job is to look beautiful make babies and keep the men's happy?

Mindy:             It definitely didn't have babies cause it was for teenagers, but it was all. Like, you know, your manicure is ruined. Go home and cry in your bed, you know? But it was a Barbie board game, and it was kind of fun. And you... I mean, I hate that I'm talking about this like, I really enjoyed it. But I did. Oh, yeah. You know, you wanted Ken. You wanted Ken to be your date to the prom, But sometimes you drew Poindexter. Poindexter was the dork. Oh, my God. I found it. Okay, I found it. The Barbie game. It was first made in 1961. Oh, my gosh. Okay, hold on. It's called. Oh, my God. OK, it's actually called the Barbie game Queen of the prom. 

Kate:                Oh, my gosh. That's so fun. It really should be, though, Like, there's no Poindexter. Like when we played Barbies and we played Barbies a lot. I have four sisters. We have, like, a bucket o Barbies. And, um, it would always be like, you know, 20 Barbies and two Ken dolls, and they would have to all fight over the Ken, so it should really be like Ken didn't ask you to prom. You're going with one of your girlfriends and will slow dance together. Like there's no Poindexter in the Barbie world. 

Mindy:             Oh, no, This is, This is fun. It gets worse. OK, so it's called the Barbie Game queen of the prom. A fun game with real life appeal for girls. Um, it says get a boyfriend, formal dress and be elected as club president. 

Kate:                It does seem like the thing I would have enjoyed as a little girl like that would be totally on brand. But now, as an adult, I'm sickened by it.

Mindy:             I know but damn was a fun game. I'm looking at it now. And I'm like, Oh, my God. Okay, Sorry.

Kate:                But the 90s also had, like, that shopping mall game, which I think I was a little old for that, but I think my younger sisters had it. Do you remember like, that shopping mall game? I can't remember. It was like a huge nineties thing. It was very much like on TV and stuff.

Mindy:             Are you sure it wasn't Bargain Hunter? Because Bargain Hunter was all about shopping.

Kate:                This was definitely mall. It was very pink. there was very mall focused.

Mindy:             I don't I definitely don't remember that one. 

Kate:                I definitely think somebody will. Do you have, like, a away for? Um Uh, well, nobody can call in because we're recording this, but I feel like someone needs to, like, message us about the mall game. And somebody is listening. 

Mindy:             And if you're listening. And you remember the mall game tweet at me or Kate. I'm @Mindy McGinnis, And you are?

Kate:                @KateKaryusQuinn 

Mindy:             All right, I found another one. Do you remember Mystery Date?

Kate:                Mall Madness! I found it! 

Mindy:             I'm throwing more like, totally sexist and really fun games at you.

Kate:                Mystery Date sounds... is that's an older one, right? Like that old... 

Mindy:             1965. So you get like, Oh, my God, I love this game. Okay, so I spent a lot of time in my grandma's house. OK, So you have cards. There's, like a door, like a white little plastic door in the middle of the game. You open it and it shows you who your date is. And there was like, you know, it's the equivalent of, like, Barbie where there's a Ken. And then there's the Poindexter. Mystery date The guy that was considered the dud...

So there's like a few different guys, so you can get you can get like the guy that's like the beach dude. And he's got his beach blanket ready and he's got his flip flops and his ah, you know, umbrella over his shoulder. And he's like the guy that's a good choice. And then there's the nerd and he's actually got a pocket protector. And he's carrying a school book and then the dud. That's like supposed to be the one you really, really, really don't want to get. Is wearing like cargoes, like up to his belly button and like an open white V neck shirt. And you just kind of looks like... Okay, here's the thing. He's wearing like work boots, and he looks kind of dirty. And so it's like this is a manual laborer. I feel like it's like a working class guy, like they're like, this is a manual laborer. You do not want to date this person.

Kate:                I'm not even gonna bother with a segway. We're switching topics. That's enough of that. Oh, uh, so the other day, I don't think we were recording. I think it was something you typed at me in. You said, you are going to be so embarrassed when you hear yourself on this podcast cause you released the first podcast of us co hosting. You said I did not edit you because we've talked before about how you'll sometimes edit out the ums, the ohs, the pauses, which you call the filler. I asked you, Are you gonna edit out my filler? Because I know I have a tendency too make a lot of extra like words like that. Like I play like I am a demented Barbie doll from a game from the fifties. 

Mindy:             You're a valley girl.

Kate:                Yes, I am the Buffalo Valley girl. And, um So you said you just didn't. Like it defeated you. Is that what happened? Or you Just didn't even try because you realised that part of my charm?

Mindy:             Well, it wasn't that so much. No, What it was was that you use it like almost as an inhale. So when I'm editing it, I cannot pull them out without clipping the words surrounding him. Because you just insert it like breathing. So I wasn't able to. For one thing it would have taken at me, I don't even know how many hours to pull all of your likes out. But for the second, it wouldn't have even sounded right because your cadence would have been messed up. And I was like, Number one. It's not worth it. Number two. It won't sound right. Number three. Perhaps it's part of your charm. I don't know. That's up to the audience to decide.

Kate:                Part of my charm? Yes, I think that's really all I just heard of everything you said. 

Mindy:             Okay, that's fair. Selective audio. I'm used to you. We talk all the time. I know what you sound like. I would be surprised if suddenly you lost filler. I didn't even realize how bad it was until I pulled up the transcript.

Kate:                When Another Little Piece, which is my first book, came out the local newspaper, the Buffalo News, which is a big deal around here. They're like a like a big newspaper. The woman who does the reviews for Children's books, They always have a little section at the bottom of the Sunday paper with a couple Children's books reviews. So they reviewed Another Little Piece. And then she called me and she said, Would you be willing, you know, to do an interview? She emailed me and I was like, Oh, my gosh, of course, Yes, on. And so she called me on the phone and I was really nervous to the point where I was talking too fast and I was like, feeling short of breath. I didn't realize it, but I was also saying like a ton. And so she wrote this article and she put quotes from me in. And my quotes made me sound like an idiot.

You know would be like Quinn said, “Oh, like you know the YA market is just amazing And there are so many readers and that’s just like the most cool thing.” So my mom, they've always gotten the paper. They get it every single day. They're like the people who, if it's not on the front porch, When my dad goes out to get it, he's calling and saying, Where's my newspaper? Um and so my mom said, “Katie, there was an article about you in the paper today,” and I said, I know Mom, I did an interview. And she said, “Your father was so surprised. He took the paper into the bathroom and suddenly I hear him shouting out me. Really? He's saying, “Katie’s in the paper! She’s in the paper!” And so my mom says, “You know, you you gotta try when you're talking to not say like so much.” 

Mindy:             I'm looking at the transcript. The trains are from our first, our first published episode, which came out June 1st. And it was with—

Kate:                Which listeners should know You can read the transcript if you don't have time to listen read. The transfer of our Midwestern accents are just such a turn off that you would rather read than listen. 

Mindy:             I pulled up the transcript and I ran like, you know, a search on it for the word like, and it has 313 incidents. 

Kate:                Those aren’t all mine. 

Mindy:             Quite a few are mine. However, I did find a line here that I wanted to read to you. So here's a line from Kate from the June 1st episode regarding dog menstruation. “But I would say as recently as 50 years ago, like Like every if you had a female dog like you just went without, like, nobody really got your dogs neutered or spayed.” What you actually said here was, “as recently as 50 years ago, nobody really got their dogs neutered or spayed.” But you have to embellish. You know, it's interesting, though.

So my sister's filler, she does use, like because you said I do believe it's a generational thing to a certain extent, but she actually says blah, blah, blah. She does. She uses it so often that you notice it. It's just like in a regular conversation. She'll be like So you know, I cleaned the kitchen and then I was working on something else and blah, blah, blah. And then the phone rang and it was Mom and Mom wanted to tell me all about how dad got his finger crushed by the tractor and blah, blah, blah. And then I had to go into town. And, of course, they didn't have my prescription ready because blah, blah, blah. That's just what does, she said, his blah, blah, blah like, all the time.

And once you notice it, it is egregious. You know how you find yourself when you're having a conversation with, like a British person or someone with an Irish accent, which we have—

We have David Gaughran coming up, because he has an Irish accent. And sometimes when you're having conversations over a long period of time with someone that has an accent, you kind of start like mimicking them a little bit or picking up on certain words. If you're with my sister for more than 15 minutes, you will start saying blah, blah, blah. 

Kate:                Yes, if I'm down south. I start to drawl. If there is some slang that everyone around me is using, I can't help but pick it up. 

Mindy:             You know, it's funny. I'm the opposite. I just, like, really dig my heels in. So— 

Kate:                I know you are stubborn is hell.

Mindy:             I know. If I end up in like New York City. Or, you know, Chicago or somewhere like that where people are talking to me about, you know, my books and who I am and where I'm from. I actually kind of lean into my Midwestern a little harder. Yeah, uh I have caught myself doing it before. It's like I will be a little more. Yeah, it's kind of funny. I don't know why I do it. I mean, it's not on purpose, but when I'm around, um, I guess city people for lack of a better word, I kind of just like, lean into it.

Kate:                I remember the first time we were in Chicago, and you were like, This is a big city. This is kind of freaking me out. You're like, it's so big, and I just I don't feel comfortable here. You're like, it's just too much. So maybe it's like that feeling of like, I don't belong here. I'm going to prove it. I'm going to show you all. 

Mindy:             I will create home with my voice. Yeah. I've gotten better about cities, though, um, I mean, that was probably one of my very first times in a major city, like as an adult, maybe only one twice as the child. So I can even enjoy cities now, but yeah, it's it's not easy. I mean, I got to be with you or was, well, also, you know, things have changed. You can just pull up a Google map and figure out where you are and where you want to be. Pretty easily so. 15 years ago, I wouldn't have had that. That feeling of safety, 

Kate:                I’m impressed by people who travel alone.

Mindy:             I travel alone a lot. 

Kate:                For business, but for, like, pleasure? 

Mindy:             Oh, no. No, I wouldn't. Well, I don't know. I might I can't imagine it being a lot of fun. 

Kate:                Yeah, I'm not a do things by myself. Person. Do you go to the movies about yourself? 

Mindy:             No. 

Kate:                I don't either. Do you ever go to dinner by yourself? 

Mindy:             Yes, like in a hotel restaurant. So, yeah, if I fly into, like, a Con or something. And if you guys aren't there yet, if I don't know anybody. I'm hungry. It's like I'll go eat in the restaurant by myself and take my laptop. I'm never alone because I have my laptop.

Kate:                Yeah, I guess so. Yeah.

Mindy:             I text you guys, and be like hey Kate, Demitria, I'm sitting here, You know, in this restaurant, you're kind of with me in spirit.

Kate:                Yeah. Yeah, that's true, but yeah, I would rather just go to the hotel and, like, have pizza brought up or something and to sit by myself, which is wrong. We're supposed to be strong women and go out and not need other people. But I don't go. 

Mindy:             I go down to the weight room or the workout room at the hotels and I work out and do all the things I said I was gonna do. 

Kate:                That's impressive. No one works out when they're on vacation. I did once one time, cause I was so stressed out. It was when I was with you guys and I was like, my anxiety was flaring horribly and I couldn't sleep. And so I went to work out. 

Mindy:             Yeah, I work out. Um, I really actually have kicked it up since quarantine because I had to have a schedule had to have something. And so when quarantine started, it was like, I'm gonna really come down myself. I'm gonna run every morning and I'm gonna lift every night. And so I did. And I did it all through quarantine. Quarantine has been lifted here in Ohio. My gym is open again, and I used to just go to the gym twice a week. And now it's four. I run every morning, regardless. And I lift Monday through Thursday like CrossFit. 

Kate:                Wow, that's really impressive. I was starting to lift before the gym's closed. My husband talked about doing it. Remember me complaining about how heavy the weights were and that they hurt my hands?

Mindy:             Yes. And I tried to tell you that you were using a men's bar instead of a womens bar, and that that made a huge difference? 

Kate:                Yes, yes. There's when my husband was just setting me up and having me do it. But it hurts your hand so much like you were like, Oh, you're just gonna have to have blisters and stuff. And I was like, you know... 

Mindy:             Callouses. Yeah, you have to go. I’ve got calluses. I’ve got weight lifting callouses.

Kate:                I don't want them, but I was gonna push through, and I actually I had a pair of, like, weight lifting gloves and my Amazon cart that I was about to purchase, like, right before this all happened. And then, of course, this happened in the gym Shut down in our gyms Haven't opened up. So I mean, if the quarantine hadn't happened like I probably would have been like on the women's bodybuilding circuit by September, I think, Yeah, I thought it was a shame. Like the opportunities that were lost. Like I always wear my Fitbit. But now I'm actually like paying attention to it. And I'm like, Oops, I've been sitting on my ass all day today.

Mindy:             As soon as I wake up, I get out of bed and I run. You know, it's a new development for me, and I really like it because it just forces everything to get going. Well, we better bring Rob on so he can talk to us about Pictionary. 

Mindy:             So why don't you tell us a little bit about how the idea for Pictionary even happened for you and then talk a little bit about that process of having it turned into an actual board game that you can purchase in a store. Because I've heard from people that move in those circles, that it’s a lot like publishing in that it can be very difficult to make that leap into that traditional board game industry. 

Rob:                 It was tough back in 1982 when I was a waiter, 23 old waiter, and I decided to work on Pictionary. My roommate said, Hey, you guys want to play this game called charades on paper? Being 23 of course. Let's play a game. We stayed up all night, sketching words to each other. And then the next night and the next night. And so it just became this late night activity, and after several answers, said, You know, this may make a really good board game, and that was kind of the genesis that got me started thinking about it. 

Rob:                 Then I over thought it. I got inside my head and I started looking at the big picture, and I could visualize Pictionary on store shelves. But marketing plans and business plans and financing just all became too much for me and I shut down. So I had to pause. I had to stop thinking about it, but it never left my brain. 

And then one day I see this Trivial Pursuit card. Oh, the problem I have was putting words into the game. I see the words printed on a card, and that's my ah ha moment. Went to the backyard with a dictionary a paper and pencil. And I didn't over think that cause everything was right there in my house. The first word I saw that made sense was aardvark. 

Kate:                That was the first word

Rob:                 That was the first word. That's how it all got started because I had taken that first step, the first easiest step. Let's be honest. And but the beauty and the transformation, if you will, was after I wrote that word down. My mindset went from I was a waiter, to I was a game inventor. That was the switch, and it was just fun writing down the simple word. I still didn't have a plan. I knew what I was going to do next. I didn't, I couldn't predict the future, but I got started, and that's where the whole thing in my brain, uh, kept going because now in the game inventor and game inventors invent games.

 Kate:                That's really interesting because with writing a lot, you know, writers will spend years working on books and not being published and submitting and submitting, and they don't feel like they can call themselves a writer because they're not published. But if you are doing it, you kind of call yourself a writer. Or you can call yourself, you know, ah, game inventor, because you are you're doing it and you're taking the steps even if, um, you know, nobody else has recognized it or it's not in the stores. 

Rob:                 Yeah, it is actually true in anything. It's not just writing or game inventing. If we keep putting labels on ourselves, then we'll never move forward. Anything. To write a book is gonna take two years or whatever, and then the game is going to take eight months. Whatever. We'll never get started. So it's just a just a label that we can put on ourselves. And if you're a writer and written one word to me, you're a writer. 

Mindy:             I think it's interesting too, you said that you got too much inside of your own head. You had this idea. You were excited about it. And then when you started actually working with it and you saw the huge scheme of work that was ahead of you, the marketing in the planning, the promotional, everything that you have to have in order to even approach the traditional business. It is so intimidating. And it's not the reason why you got started. That's what it's like for writing as well. There are so many similarities.

Before I was published, it would be like I have an idea and it's sharp and shiny and new, and everything about it is glittery and it's a unicorn. And I'm so excited. And then I start looking at the process of getting published, and I'm just like, Oh, God, I don't want to do that. I don't want to go through that. Obviously, I did. I pushed myself. I made it happen. But it really kind of does once that that, uh, dirty fingerprint of commerce goes on to your dream. It does transform it.

Rob:                 The dirty fingerprint of commerce... 

Mindy:             I’m a writer. 

Rob:                 We all have ideas. Uh, great ideas as we're getting out of the shower. We have what we got to do is just keep plugging through on them. And as you say, you the dirty fingerprint of commerce, whatever it turns into is OK, we've got to just plug through. But the other thing is when we know that it's time to turn around and go different direction. That's okay too.

Kate:                So what happened after aardvark? What was the next step that you took? I assume you got through the dictionary. 

Rob:                 I got through the dictionary and then I just had to figure out if the game was any fun. It was a lot of fun. My roommates... but I got the feeling drinking beer was the cause of that problem.

Kate:                That does skew the results. 

Mindy:              Yes, writers understand that, too. 

Rob:                 I know my strong suits and my weaknesses and running a business is not one of my strong suits. So I got business partner who could do that. And I've got a graphic artist partner who could take care of that, and I did marketing and sales. And that was the first really big step after finding out that the product would work or the game itself work. I still didn't have a product, and then we had a rather simplistic business model. It was make games. Sell games You know, I'm 23 24. I don't know what I'm doing. Everything is intuition. Everything is by instinct. Let's make some games.

Kate:                And that this is, like way before Kickstarter. So, like, what was your like Now you know you would, you know, you kick started and, you know, offer this game. But how did you decide to market it and get it out there and create the games? Like, were you going to like Jo Ann Fabrics and like cutting cardboard?

Rob:                 Oh, yeah. And the Kickstarter phenomenon. I'm jealous and not jealous. At the same time, I would be just click and point and create a prototype. We didn't have that option. So I literally went in the phone book, that big yellow thing, and I knew we needed boxes. So I looked at boxes and then I knew we needed pencils and die cubes, and I found nine different companies to supply parts of they were all shipped to my apartment. 

Kate:                The phone book. I feel like we should, like, translate this for the younger listeners. Like, yeah, Like, Wait. But why didn't you just go on the Internet and Google it and go on Amazon for those things?

Mindy:             And so just so everyone is aware, there was a point in time where you got something every year called the phone book, and it had everybody's phone number in it, which now is just like people. I mean, it's like an invasion of privacy, right? Cause it had your address printed in it too, huh? 

Rob:                 It's everybody in your city instead of being online, was printed and sent to you. Yes, every business printed and sent it.

Kate:                I still remember, with a friend going through the phone book and print calling everyone with the last name Weiner and to the Weiner’s of the world. I'm sorry. It was wrong.

Mindy:             I remember going through the phone book and finding like our teachers phone numbers and pranking our teachers. 

Kate:                Oh my gosh. I would never have done that. That's mean.

Mindy:             Well, I never told you I was nice. 

Rob:                 Well, we were young.

Kate:                How many like prototypes did you create?

Rob:                 We did 1000 games that we put together My apartment. 

Mindy:             Holy crap. How many people were helping you with this?

Rob:                 My two partners, a couple of friends, and we literally hand assembled each of those games at my first house. It's I mean, every card, every block, everything. Our fingerprints on it. 

Mindy:             How hard is it to get one of those original games? 

Rob:                 They're out there, but most of them have my signature or their scrolled up. So I have squirreled away probably about seven or eight of the original 1000 out of the 38 million.

Kate:                That's got to be a major collector's item, cause that it's such a cool thing. 

Rob:                 There were cool. Make sure you get one. If it has a sticker on the box and the plastic, it's not original right there out there that we did that probably about your four when Win, Lose or Draw came out. Yes, and they ripped us... Yeah, they ripped us off.

Mindy:             They did. Because its the same thing. They just have really big markers.

Rob:                 Exactly. And so we put a big sticker on the box. Is said Original Charades on paper Game. We were the first, the biggest and the best. 

Kate:                When you were in your apartment with your friends and you were making these 1st 1000 were you like, this is gonna be huge. This is gonna be amazing. Like, could you feel like this is gonna be something? 

Rob:                 No.

Kate:                Were you at least telling yourself? Like whenever I'm writing a book, I'm like, Oprah's gonna love this one. Like, I tell myself that even though Oprah has not called yet Oprah, I'm waiting here. 

Rob:                 I'll give her a call for you. 

Kate:                I would love if she could just give one of my books a shout out. But you know, I feel like you kind of have to, like, have a little bit of pie in the sky Dreams to like, assemble 1000 games by hand.

Rob:                 We assumed and hoped that we would sell a lot but our minds wouldn't let us go there because we would make decisions based on that versus we've got 1000 games to sell. How do we do this? And then if we keep true, our vision and what we're thinking of, what we want to do, the money will come. The sales. But our focus was squarely on those 1st 1000 games. Um, and we put one foot in front of the other instincts, drove everything. There's no, was no Internet, right, Right?

Kate:                So how did you sell him? Was it like, back of the car, like out? It's selling out of your trunk or like going store to store and getting them to put a couple on the counter? 

Rob:                 Yeah. I mean, one of our biggest tools was demonstrations, so I would stand at the bottom of the escalator downtown, Nordstrom in Seattle, pen and paper in hand. Go Hey, play my game and stand there for literally 12 hours a day and sell three games and I'd be excited.

Mindy:             That’s familiar to writers to because we do, it's called table selling, so you'll be like at a festival or something like that. But the difference, though, is that people are coming to a book festival. The people that are showing up to events are there because they want to buy books. You're literally just like accosting people in Nordstrom's.

Kate:                That’s hard to do. 

Rob:                 It was. But it was, you know, I was 24 by now. 25. it was my mission. Yeah, there was. There was plenty of days. I mean, that I wanted to quit. I mean, how many? You've done something in your you're doing your 14th demonstration or your you were doing your 15th book tour, or whatever your Oh, my goodness. But it was just that that feeling that Pictionary was cool. Pictionary was special, was just a part of my life. And so that got me through those days.

Mindy:             How much did it sell for?

Rob:                 $30 retail. And that was when a movie was $2.85.

Mindy:              Wow.

Kate:                Were people saying like, Oh, this is too pricey. Like, did you price some customers out? Or was that like, what was what were other board games going for?

Rob:                 Our competition was Trivial Pursuit. They were selling for 30 bucks, so we decided sell them for 30 bucks. We lost $7 a game.

Kate:                Because you couldn't mass produce? 

Rob:                 We couldn’t mass produce. We had to assume where we produced in quantity, that price would come round. But we knew he had to be competitive. We knew the market was, and so we just priced accordingly and lost seven bucks and cross your fingers. Yeah.

Kate:                So how did you come up from the beginning? It was called Pictionary. How did you come up with that name? At what point did you figure that out? When 

Rob:                 We were playing with my roommates, We were using a dictionary to get the words. And one day one of the roommates started playing this game called Fictionary, which is now Balderdash. 

Mindy:             I love that game. 

Rob:                 Laura Robinson's become a good friend of mine. It's a very small community. So he just started playing this game. What are you doing? It's called Fictionary. Kind of. This light bulb goes off and he said, Well, pictures, pictures called Pictionary that was it? Wow, that was pretty quick. But I want to say I want to make one thing go back those games, those 1000 games. I equate them to a book in that I touched every one of those pieces to every one of those 1000 games. It's like a writer. Every word you put on that paper's yours. You're messed with every word. And sometimes it's hard to let those go. And sometimes it's, you know, is it the right word? Was that the right card? And so there's a lot of parallels in putting that out.

Kate:                Absolutely so many parallels. Yeah, and I think also just that. The difficulty, you know, like I think a lot of people, they see the success and they don't you know, see the day after day of having to go and, you know, put the game together and then having to sell them like that's the part that you know in the story of success gets two sentences. But in the living, it is really, really difficult. That's that's the quitting point.

Rob:                 I couldn't agree more. I mean, people just see Pictionary as a success, but they don't see the 16 hours at the bottom of the escalator, and it didn't see that I would walk literally, in the street with the game under my arm and then walk into any store front. I mean, I didn't know the rules, right? I didn't know you couldn't sell to, not toy stores and Toys R Us. So I go into a real estate company, sold them six games. I went into a pharmacy, knickknacks, doors, department stores. I didn't care. I was just getting people to see Pictionary in places that normally wouldn't do it. 

Mindy:             Did you have to have, like, permission from Nordstrom's to be there to be like a vendor?

Rob:                 Oh my. Yes. Yeah, they The first sales call to them did not go well. I go in and here I am, you know, game under my arm. And say I have got this great game. You should play some. We sell shoes and handbags and dresses, right? Oh, gosh. So I said, Well, Pictionary is fun, and your clients will really like—No, Rob. Sorry. Well, by now I'm starting to think this is a big deal. This is a big sale for me, Not just numbers, but I need this account. I was offering her everything and anything, including I would do demonstrations at the bottom of the escalator and sell the games myself. That got her attention. And that's what turned the tide. She took 12 games for six stores. 72 games. I mean, I remember the little numbers. Yeah. Wow. Very very. And that's how that all came out. But I was willing to do anything for the sale. Have you ever had that? That feeling where, you know, you just have to accomplish this task to have to get this goal. Yeah. Yeah. One of those.

Kate:                What was the what was the next big step in the journey? 

Rob:                 Lot of slogging it out. A lot of, you know, demonstrations. And we'd go to the the restaurants and open up the game to start playing. What are you playing? Pictionary! Um, but the next step, we became pretty popular pretty quickly. So this is 1985 and beginning 86 all the major game companies heard about us, and we basically we sold 8600 games and we became too big for ourselves. We couldn't fund our growth. right way had the license. And that means basically, somebody takes on the job and the cost of manufacturing, distribution, marketing and sales. Pay us money for that right, we get a deal or get an appointment with Milton Bradley. Biggest game company in the world. Huge They hold the market that 80% of the market I'm 20. I'm 26 years old. I mean... 

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Kate:                Where were their offices?  So did they fly you out there? Oh, 

Rob:                 No. My partner flew. Coach. Stayed in a fleabag motel because that's all we could afford.

Kate:                No, those cheapskates. I think should have flown you out there. 

Rob:                 At this point, I think we needed them more than they needed us. And so we Finally, we come to a deal at 26, $500 a month and I'm driving a 10 year old car. Yeah. Yeah. And so they gave us the deal. Biggest royalty that ever given any independent game company ever. Everything we wanted. Except they wouldn't put in writing that they wouldn't touch the packaging without a written approval. Our whole vision, which was very, very simple, was based on picture because we knew everything would flow from that. You can't touch Pictionary. Nobody can touch Pictionary, but us. They didn't share that vision way. Didn't trust that. I said no to the contract. I was ready to risk going back to waiting tables and give up on my vision. It was so important that, um what a sudden Senate calls it your just cause really does sacrifice everything. Your vision. And I was willing to do that. We had no Plan B, my partners and I And okay, let's be honest. There was, ah, day of what the heck of? 

Kate:                Was it a split vote or was it, you are all in agreement because I could see that being like a heated argument of, um, you weren't all on the same side.

Rob:                 You know, it's one of those odd things that we look back, that all three of us felt the same way because his partners, we all had different skill sets. That's okay. You just you combined those. But we shared the same vision and we shared the same values. Yeah, it wasn't about business. We connected his people as humans, and that's what drove the business. That's what drove us always moving forward. And because of that, when that decision came down, we were in complete agreement.

Kate:                Really? I feel like such great, you know, advice for anyone in any field, you know, working with others and partnerships. And, you know, I've done co writing and yeah, I think you're right. It Yes, you have to share that vision. And I know that you're coming from the same place.

Mindy:             I know a lot of people that ah want to be published. They wanna have their, you know, their words in print and are willing to kind of take whatever leap is necessary, which is good. But sometimes they're going to go for something smaller than what they're worth. Like they don't recognize their own worth, so they won't necessarily. And I'm not saying everybody should wait until, you know, one of the big Four publishers picks you up. If there is something that just sticks in your craw, like you were saying, you're like No, I really feel like I'm selling my soul If I do this, it's a calculated risk, I guess. 

Rob:                 Oh yeah. Every everything is a calculated risk. You have to take action. And sometimes you owe, uh, that if you can't find a publisher, you can't find somebody to since your game, it just have to do it. Otherwise you'll be stuck. And your product, your game, your your book, whatever will be stuck. So at some point, you've just got to jump. 

Mindy:             I mean, and that's something that I tell people. A lot of people writers will be scared to put themselves out there scared to put the book out there or get feedback from someone Or, you know, even send a round of queries to try to get an agent. And it's like it is scary. If it's worth doing, then it's worth throwing yourself into it.

Rob:                 I completely agree. My book process, I was absolutely scared. I'll just be honest with you. 

Kate:                The blank page. Did you write aardvark again? 

Rob:                 Of course. I mean, seriously, you gotta write, start writing somehow. Euphemistically right? Aardvark is a state of mind. Yeah, it's not really writing down that one simple word, but it's a mind step so you could pull that first step, which I did, and I celebrated that victory, but I still didn't have a plan. So aardvark is more of an emotional decision to keep moving forward. Aardvark is taking the first step without knowing what the 2nd 3rd and fourth step is gonna be without waiting to, Have all the pieces in place before you get going, whether it's a book or a game or a business, whatever. And I really, truly believe this that we can get ourselves unstuck by taking those little steps. I mean, it's you can say it any way you want the whole world with books about finding your aardvark by taking first step, taking your small step. But you know, for me, maybe for people, finding your aardvark will resonate because you've got to do it where it's just that idea, rattling around in your head and don't worry about where it leads if you do that for me, that was tough. One foot in front of the other until look what I've got about this game. It's magnificent.

Mindy:             So you turned down Milton Bradley. 

Kate:                Did you actually have to call them and say like, now we're gonna pass. For some reason, I'm envisioning Milton Bradley as the actual monopoly man and being like, What are you talking about? 

Rob:                 Oh my goodness. Personal story. This is one of the biggest moments. My partners. I remember. I've never I've never told this story on air anywhere, that we go back and forth and they gave us everything we wanted and were on one of those old speaker phones. Three of us are there. And we said, You know, guys, we need those guarantees about the packaging. Quiet for a minute. All of a sudden, from the other end of the phone, we hear, we're Milton Bradley. You're gonna have to trust us on. My partner says, the only people I trust or the three guys in this room. Click. We Hung up.

Kate:                That's ballsy. 

Rob:                 We looked at each other with complete horror and shock, but we do. It was the right decision, But yeah, it was It was the biggest decision we ever made. 

Kate:                That's huge. Although I have to say any time anyone ever says you're gonna have to trust me. It's like, Oh, no. I never say that. Did you scream? Did anyone scream? Where you giggling, like, hysterically, Or was it just like silence after the hang up?

Rob:                 It was dead. Silence. Say we just may be screwed ourselves. And so it wasn't like we made the right decision. It was like sweat. And I'm hyperventilating. Yeah, it was It was hard, right? Decision, but hard. Yeah, it was. It was a tough couple of days. Oh, gosh. Yeah, that would be some sleepless nights and definitely a trip to the bar. 

Kate:                Or maybe several.

Rob                  On. We just never left. The beauty was the universe provides, and things happen for a reason how they're supposed to. Three weeks later, we get a call. There was a joint venture, they wanted to license Pictionary. And it was all the people who could make it all happen. And they gave us all our guarantees and a bigger royalty rate. So, by holding out for what we knew was right for us in the product. We got a better deal and we went from 6, 8 thousand games out of my apartment, literally. The 350,000 games when we license them to three million games. And by your four in the US alone, we did 11 million games. Three more Europe with the biggest game of the world. 

Kate:                By the time you got to 11 million games how old were you? 

Rob:                 31 by now. 30.

Kate:                Oh, my gosh. You are a little whipper snapper with all that those games! And were you, like, What do I do now? 

Rob:                 I was fortunately, had some good mentors that helped me navigate that. It's not easy to navigate. Failure could well planned for plan B. These were planning for failure, but I had to figure out how to plan for my success because I was woefully unprepared. Yeah, I went from $500 a month, three years later, A millionaire. I mean, yeah, no idea what to do.

Mindy:             I don't think I would have been able to handle that at 31. Honestly, I would have been, like, so irresponsible. 

Kate:                I mean, even, you know, authors will get, you know, a first big deal and you know, Mindy and I were actually, um, two days apart in age. Both turned 41 in March, and we both, um we're in our early thirties when we got our first publishing deal. But, um, you know, we know some like people who were in their early twenties and they got huge deals and you know, all the attention and stuff. It really messed with their heads. And I always said, like, I'm glad I wasn't that young cause it's it's hard enough to get through your twenties and you know, to have all that thrown at you, when you're trying to figure out who you are is really difficult. And it's also just hard in publishing, you know, Everyone focuses on the first step in getting over that first hurdle and then what? You're published. It's like, What do I do next? How to not just started a career but sustain it? Yeah, and that's like no one really talks about that part as much. 

Rob:                 I think you've nailed it completely. Sustained. How do you sustain? How do you sustain your lifestyle? Sustain long term what it is you want out of life? What’s your vision? That's what sustained me. I mean, have you ever seen yourself 10 20 years in the future Knows that check comes in. Well, maybe that's not exactly what I wanted. Mm. But you gotta stick true to that. That's a little It gets a little difficult to navigate, but you have to stay the course of what is important to you and what you visualize for yourself. And that helps.

Mindy:             You have a book coming out now this month called Game Changer. The Story of Pictionary. And so what made you decide here? How many years after the creation of the game itself to write like a memoir, this non fiction about the creation of Pictionary? What was that instigating moment for the book?

Rob:                 The original intent, honestly, was to write down what my Children's father did because they only know the aftermath. Yeah, so I started writing the book. Just here's what I did, so they would appreciate. Well, that was early on the process. And then as I started writing, I'm realizing this is a pretty good story. I didn't live it until I started writing it down, and I remember this now. Remember this and I wanted to start sharing that story with people, and that's what kept me going. And it turned into a great book, if you will. But it's just a really good story and wanted to share that inspiration with everybody else. I mean, I was a 23 year old waiter, and I dared at some point to dream to take on the big game companies. And the book is just that journey and the obstacles good and bad and personal business and overcame to get there. And it was just a fascinating process to write this thing.

Mindy:             I'm looking at the cover right now. I have to ask, Is that an aardvark being drawn?

Rob:                 Yes, it is. I thought it was. 

Rob:                 Aardvark has played a big, big role. Not just Pictionary, of my whole life. So I thought I pay homage to, uh to the art of aardvark.

Kate:                And so what? Do you have your kids read the book? Are they old enough? 

Rob:                 Oh, yeah. They’re 24, 26 and one of the real benefits, if you will, to writing this. So I was sharing the story with them as I was writing it. You know, when you're doing something that's resonating, you know you have that feeling and that gut tells you this visceral reaction. Oh, my goodness. This is going well and this is working. So when my daughter was reading the book, I decided to have her help me edit it. She got involved, and now she really understands. So my original purpose for the book has been realized. That was a pretty bring powerful moment for me.

Mindy:             Kate, You're going to write a memoir for your kids, about how you have ah, degree in film and a master's in film and then another Masters in What are your Masters and again creative writing and film? 

Kate:                Film and Theatre. Very useful degrees.

Rob:                 They got you where you are now. 

Kate:                That’s right. Absolutely. And my Children are actually very impressed that, um I am talking to you today because they are huge game lovers, especially my oldest son. He he loves playing games, and we do have Pictionary. We've actually been playing a lot of Pictionary with, um like kind of Ah, do it yourself version over Zoom cause there's that drawing you can draw on the aboard. You where you can draw the screen. And so we did that, um, with my family, actually on Easter, which is, like five different households. And we had explained to my mom how to play like three times, but then she got it. But we all told her like, this is Pictionary. No one called it Win, Lose or Draw. My kids don't even know what that is.

Rob:                 right. I Appreciate that. 

Mindy:             When Win, Lose, or Draw happened. Were you just like what? Hey!

Rob:                 They came out 19 actually 1986. And they launched 87. And we already sold three million games. First reaction is, of course, They ripped us off, but it was really one of the few times I really thought we were gonna fail. Yeah, it was this onslaught of this competition well funded half hour TV show Celebrity Power, And I panicked. I was like, we've got to do something. What could we do? And we're gonna loses this battle of drawing games. Uh, and it was It was a rough several months while they were on air until the numbers started coming out that we had succeeded in keeping our number one position. But there was that moment of Okay, is this gonna all crater on me? 

Kate:                I can see if Your numbers actually went up like I could see someone actually going to the storm being like, Oh, yeah, I want to play a drawing game and then being like, oh, Pictionary. 

Rob:                 We didn't realize it at the time, but it turned into a commercial for Pictionary because we were the first and when people exactly would go to the store, they thought it was Pictionary, so they would just buy Pictionary. So that was a nice little bonus. 

Mindy:             I think too, what's interesting to me as an author, because I do see this happen often. You have an idea, and you think Oh, my gosh, this is so original. I've never heard of anything like this. My idea is super cool, and nobody's ever done this before. And then I'll be browsing in a bookstore and I pick up a book that is basically my book and it just came out and you know someone I don't know and we have never spoken had basically the same idea, and it happens quite a bit. I have a friend who had written a really good, um, count of Monte Cristo retelling gender flipped, set in space. And it was awesome. And about two or three months after I had or no weeks, weeks after I had read her first version of this, I see a sale in Publishers Weekly, which is where they do the weekly sales. The deals have been made, and it was for a gender flipped version of Count of Monte Cristo set in, and I don't think it's in space. But it was like in a fantasy world. 

It is interesting how rare those Black Swan ideas can be. Um, I feel like we're all kind of pulling out of the same creative cloud. At some point, I read a great book. It was about human evolution. I have not been reading. Much like ironically, quarantine has taken away my reading time. Okay, here we go. It's called Transcendence: How Humans Evolved through Fire, Language, Beauty and Time. It's by an Italian woman named Gaia Vince, and there was a quote in there. She was talking about story and the importance of story and the importance of storyteller and culture and how it’s evolved over time. And there was a wonderful quote from I believe it was like a Greek poet 500 BC, and he was like, I'm going to stop writing because it's become clear to me that there are no new stories and everything's already been covered. And I'm like, Dude, that was like, 500 BC. So people kept going, you know? But it's interesting to me that, like even that long ago, one creator was just like, Yeah, there's nothing truly new in the world. We're all just telling the same things. 

Rob:                 We are. But isn't that the beauty of art? Because you could take the same theme 1000 times, takes that same thing and does it differently, and based on the writers Proclivities or the inventor. So yeah, there It doesn't matter, because if you go with that attitude or that idea, you'll never get started, right? 

Mindy:             You'll never do anything. No, I agree completely.

Rob:                 The Black Swan. You can't plan for that. I mean, I might Goodness, we couldn't plan for that. For Pictionary, er or Twilight or whatever. Yeah, but it's It's just a matter of going. Okay, This is my motivation. I'm gonna do it. You see what happens? You can. Yeah, I can. You can't get too caught up in that, which I have. Of course. I'm telling you what to do. Not what I do, right? Of course, it's easier to do that. Yeah, just to throw caution to the wind, See if it resonates.

Kate:                And I think you know also, I think the beauty of Pictionary is it's It's one of those ideas that's so simple. You know, you don't have to read three pages of directions to start playing the game, right? It's It's so, it's just so clean and so beautiful and so simple. And it works. And you didn't feel the need to make it. You know, at a lot of extra bells and whistles to make it, you know, spinners or whatever. And that's so great. Especially, you know, playing games with my kids. We’ll, you know, open up a new game and then an hour later we'll try and play it after we, you know, waded through the directions and figured it out.

Rob:     It was kind of like our first business model. Make games, sell games. Yeah, draw words. Guess words. We keep it dead simple that anybody could play. But I think the hallmark of like people still play Pictionary. Isn't the drawing, isn’t the guessing it's that it's an emotion? it's like going to a rock concert where something Mick Jagger's onstage everybody's in. This same vibe is still doing this same thing when you're sketching and guessing and you're having fun and your senses are alive, you remember those shared collaborations moments. That's what brings people again and keeps them together, going back again and again. You don’t remember this really great Trivial Pursuit question. That's why it's resonated so much. 

Mindy:             I do have to counter you don't remember those great Trivial Pursuit questions because there is one that my group of college friends because we played Pictionary, because I'm sorry we played Trivial Pursuit and Pictionary because we were just like big big nerds, and that's what we did. And so we were playing Trivial pursuit and it was a game that’s been going on, like all week as we stuck very, you know, soundly to the rules. And somebody had all their pies and then made it to the center. And, you know, we were playing on teams and were trash talking each other and were being super difficult, and the winning question for in the middle with all your pies. Wa - What is the first book of the Bible? And we were all religion majors. Those of us that were on the other team were just like, flip the table. We're done. We're just like No! So there is, There is one memorable trivial pursuit question. 

Rob:                 What's the answer? 

Mindy:             Genesis

Kate:                That almost proves the point, though, because it is like the emotion of all of that, that made you remember that question? 

Rob:                 That's exactly right.

Kate:                I can see you seeing it. So specifically of like, the pie like you're painting the whole picture like it's so captured in your mind. 

Mindy:             I was pissed, like probably one of the most angriest times that I've ever been in my life. And I have been divorced like twice now, So yeah. Uh, well, a lot of emotion involved. 

Rob:                 I have a good person. You could talk to you that will release some of this anger. 

Mindy:             Oh, it gets released. Don't worry, it's all in my books. Kate, do you have any last questions? Or Rob, do you have anything you want to add that

Rob:                 The advice I give to people is Don't over think things. Everything is a process. Writing is a process of getting a game is a process, so there's no right or wrong way to do it. I mean, there's books, and if you do these three steps, you'll be successful. I don't think that's true, right? All your intuition Follow your instincts and just get going. And I know it sounds simple, but don't ever think that that step and I kind of liken it to a spider. What? He's making a web. He doesn't sit there, and you know, think today I'm gonna make a web that looks just like this. No, he just kind of jumps the wind, catches him and he lands somewhere. And then it goes back and he jumps again. And then he builds the web from there. It's all instinct. It's all intuition. He doesn't over think process. And so think of think of their process of building out Web building that spiderweb. That's that's the fun part of it, not knowing what it's all gonna be. And when the spider webs done or your book is down here, game is done. That's what it's supposed to be.

Kate:                I see a picture book in your future with the spider. 

Rob:                 Let me get through the 1st one please. I mean, it was a six year process, and as you said earlier, I wasn't ready to put it out a year ago. When I'm really proud of it now. And like I said, it just it just tells the story. If you love Pictionary, now you're gonna know how it all came to be. That's all. 

Kate:                That's awesome. And I could see it being a great book for people to pick up who are stuck in their houses and are maybe, you know, thinking this is a good time to, you know, make that dream come true for themselves, something that they've always wanted to do. So, um, it seems like it's like really one of those sort of inspirational reads.

Rob:                 You could break down all the lessons and things that I overcame, but really what it comes down to I was a 23 year old waiter had an idea. I went for it and it worked out. If I could do it, anybody could do it.