Matt Cost on From Beginning to End

It’s time for a new interview series… like NOW. No really, actually it’s called NOW (Newly Omniscient Authors). This blog has been publishing since 2011, and some of the earlier posts feel too hopeful dated. To honor the relaunch of the site, I thought I’d invite some of my past guests to read and ruminate on their answers to questions from oh-so-long-ago to see what’s changed between then and now.

Today’s guest for the NOW is Matt Cost, author of Velma Gone Awry: A Brooklyn 8 Ballo Mystery which releases on April 12

Has how you think (and talk) about writing and publishing changed, further into your career?

I don’t believe that much has changed in how I think about writing over the course of my career. I have always loved learning new things and creating stories. I’d like to think that my writing has become better. My upcoming historical PI mystery, Velma Gone Awry, is a culmination of all of my writing that has come before. It is a combination of my mysteries, which there are two separate series, the Mainely Mystery series, and the Clay Wolfe Trap series, and my historical novels. What I have come to better understand is how hard and how many people are striving to become successful writers. While I believe that everybody who writes a book is accomplished, financial prosperity is much harder to achieve. 

Let’s talk about the balance between the creative versus the business side of the industry. Do you think of yourself as an artiste or are you analyzing every aspect of your story for marketability? Has that changed from your early perspective?

My writing has refined into a more business-like aspect, without, I hope, losing the artistic side of things. I absolutely think of myself as an artiste, but at the same time, I have realized the importance of the rhythm of writing. My books, written fast and furious, usually run about 80,000 words at the end of the first draft, and generally I add approximately 8,000 words to that in rewrites as I flesh out characters, scenes, and the plot. That being said, in my first draft, something significant has to happen every ten-thousand words to drive the book forward. This is every 12.5 % of the book. I like to start with the hook that sets the mystery in motion, rising up throughout each climatic occurrence, and then receding, only to rise again. So, there is a business side to my writing, but I do not write for the market, I write for myself, and the market can choose to follow or not. 

The bloom is off the rose… what’s faded for you, this far out from debut?

If anything has faded, it would be the insatiable desire to have people read and love my books. I wrote a book about Joshua Chamberlain and the Civil War titled At Every Hazard for my first, and it was well received and well-reviewed. My second historical, I am Cuba, ran into more criticism, mostly because readers didn’t like the fact that I cast Fidel Castro in a good light. It was then that I began to realize that most reviews are a matter of taste and opinion, and that these were not always going to jive with my chosen work of art, no matter how well written, and that was okay. I’ve gotten poor reviews for foul language, violence, politics, and far more obscure reasons. The lesson? You can’t please everybody. 

Likewise, is there anything you’ve grown to love (or at least accept) that you never thought you would?

I never thought that editing would be something that I’d embrace. Over the years, I’ve come to realize that this is a place where the magic happens, and a good book can be transformed into a great book. The global development edits strengthen and fill in plot holes, flesh out characters into talking, thinking, and breathing individuals with fears, anxieties, and hopes. Line edits can be a thing of beauty as you rearrange a sentence to be stronger, tweak a scene to become haunting, and change a single word to resound in the reader’s mind. 

And lastly, what did getting published mean for you and how was it changed (or not changed!) your life?

I self-published my first book, At Every Hazard, and that was a fantastic experience, as I learned how to fend for myself in setting up the book pages, creating a cover, getting copies printed, and how to promote and market myself and my book. The rest of my books, ten of them as of last count, have been published by Encircle Publications. Taking the load off my shoulders in regard to creating a cover and a book has been awful nice. It has allowed me to write more efficiently and productively. Thus, in April, my twelfth book, Velma Gone Awry, will be published. In August, the fifth book in my Mainely Mystery series, Mainely Wicked, will be published. And in December, the fifth book in my Clay Wolfe Trap series, Pirate Trap, will be published. What did traditionally published has been huge for me. I can now focus on the business of writing. 

Matt Cost was a history major at Trinity College. He owned a mystery bookstore, a video store, and a gym, before serving a ten-year sentence as a junior high school teacher. In 2014 he was released and began writing. And that’s what he does. He writes histories and mysteries. Cost has published four books in the Mainely Mystery series, with the fifth, Mainely Wicked, due out in August of 2023. He has also published four books in the Clay Wolfe Trap series, with the fifth, Pirate Trap, due out in December of 2023. For historical novels, Cost has published At Every Hazard and its sequel, Love in a Time of Hate, as well as I am Cuba. In April of 2023, Cost will combine his love of histories and mysteries into a historical PI mystery set in 1923 Brooklyn, Velma Gone Awry

Many Little Irons In The Fire - Diversifying Your Writing Income With Beth Revis

Today's guest is NYT Bestselling author Beth Revis, who has made a career in both the YA trad world, self-publishing, serial writing, and through running a successful Patreon. Beth joined me today to talk about the endless hustle of the freelance life, diversification, and endless work - and rewards - of making a career as a creator.

Listen to the Episode Now

Alison Schaffir on Judging a Book by Its Cover for "Your Dream for Me"

I love talking to authors. Our experiences are so similar, yet so very different, that every one of us has a new story to share. Everyone says that the moment you get your cover it really hits you – you’re an author. The cover is your story – and you – packaged for the world. So the process of the cover reveal can be slightly panic inducing. Does it fit your story? Is it what you hoped? Will it sell? With this in mind I put together the CRAP (Cover Reveal Anxiety Phase) Interview.

Today’s guest for the CRAP is Alison Schaffir, author of Your Dream for Me, which releases on March 7.

Did you have any pre-conceived notions about what you wanted your cover to look like?

Yes, I wanted to keep an open mind, but I also had an idea of how I hoped my cover would look. As a young adult author, I often see common themes when it comes to other YA books. I envisioned a cover with a playful tone, vibrant colors, and attention-grabbing details. Since my characters also had specific interests, I wanted to incorporate certain elements like a spotlight to represent the theater component and spools of thread to demonstrate my main character’s love of fashion. Overall, I wanted my cover to portray a sweet, heartwarming coming-of-age story.

Did you have any input on your cover?

Yes, I was surprised by how much input I got on the cover. I was asked to fill out a Cover Art Concept Form where I got to share my ideas and inspiration. It was a pretty comprehensive document with questions about design elements, motifs, story locations, and other book cover examples that I liked. Once I filled out the form, the designer sent me back three concepts to choose from. We narrowed it down to our favorite, and then I went through two more rounds of edits before getting to the finished product. I was thrilled when I got to see the final cover design. It was everything I hoped it would be.

How far in advance of the reveal date were you aware of what your cover would look like?

For me, it was about six months in advance of my publishing date (and about four in advance of the cover reveal). With a smaller publisher like mine, timing tends to be a bit closer to the release of a book than for larger publishers, but it still gives you plenty of time to work through cover edits. Regardless of timing, I recommend creating some mood boards or saving examples well in advance, because they’ll come in handy when the time comes. 

Was it hard to keep it to yourself before the official release?

Yes, it took a lot of effort to keep it to myself. I showed my cover to some close friends and family during the design phase, but I didn’t share it with my greater network until the official release. I wanted to get feedback from multiple sources to make sure the cover would appeal to a larger audience and hopefully sell well in the industry. While they say you shouldn’t judge a book by its cover, in the publishing world, the cover is a very important marketing tool and shouldn’t be underestimated.

What surprised you most about the process?

What surprised me most about the process was the level of collaboration. I had this idea in my head that you simply sent your book to the designer, they read it, and then created the final cover from there. Instead, I appreciated the amount of input I was able to give throughout each stage of the process. I was also surprised by the level of detail that the cover required. Even after the first draft, we continued to make little tweaks, like the characters’ outfits, their facial expressions, and where they were standing on the page. It really required a lot of patience and dedication to get to the final version.

Any advice to other debut authors about how to handle cover art anxiety?

Honestly, my best advice would be to not stress too much and just enjoy the experience. I may be biased because I enjoy graphic design, but the cover design process was one of my favorite parts of book publishing. You get to see your story come to life and view your characters through a visual lens. Plus, even if you are nervous about the process, don’t be afraid to overly communicate what you like or don’t like. The more detail I gave to my designer, the more I was able to get back a cover that matched my vision and one that I was proud of. 

Alison Schaffir is a social media strategist and young adult author living in New York City. A lover of contemporary fiction, Alison developed her debut novel, Your Dream for Me, fusing two of her favorite interests, fashion and theater, together. She graduated from University of Richmond with a major in business marketing and a minor in psychology. When she’s not making up stories in her head, she loves indulging in Trader Joe’s lava cakes, belting early 2000s pop hits, and spending time with her friends and family.