Jayne Ann Krentz on Writing "Sleep No More"

I'm lucky (or cunning) enough to have lured yet another successful writer over to my blog for an SAT - Successful Author Talk. SAT authors have conquered the query, slain the synopsis and attained the pinnacle of published. How'd they do it? Let's ask 'em!

Today’s guest for the SAT is Jayne Ann Krentz, author of Sleep No More - an exciting new romantic suspense trilogy about a night that changed three women forever—but that none of them can remember. 

Are you a Planner or Pantster?

Back at the start of my career I was all panster, all the time. And that worked.  Mostly.  For a while.  These days I classify myself as a hybrid pantster.  I start with a vague outline and modify it heavily as I go deeper and deeper into the book. For example in Sleep No More, my hero, Ambrose Drake, has a serious sleepwalking problem. But I didn’t get a real sense of him until I was several chapters into the story and it dawned on me that he has to chain himself to his bed every night.  This has, of course, had a negative effect on his love life.  

That’s the way it goes for me.  The problem is that I don’t get my good ideas up front when it would be extremely useful to have them so that they could be inserted into a neat outline.  Sadly, the stuff that makes the books sing doesn’t show up until I am into the story and getting to know the characters.  For me, the act of creativity generates creativity.  

How long does it typically take you to write a novel, start to finish?

I think every author has a natural pace. Three to four months is mine.  If I take too long to write a story I lose interest in it and nothing kills a book dead like the author getting bored with the story.

Do you work on one project at a time, or are you a multi tasker?

One project at a time.  When I’m writing a book I am obsessed with the characters. I live with them twenty-four-seven. I can’t walk and chew gum at the same time.

Did you have to overcome any fears that first time you sat down to write?

No, because back at the start I was doing it to entertain myself.  It was a grand experiment.  A challenge. Fun. But it wasn’t long before the urge to get published took hold. Eventually I got published. Somewhere along the line writing became a compulsion.  I need to write. I love writing.  It is a passion for me. But the dark side is that every time I sit down to write I get a little unnerved.  I have to remind myself that I have done this before and that I need to trust myself. The thing is, no two books get written in the same way, at least not in my case.  That means there is an inherent amount of anxiety attached to any writing project. 

How many trunked books (if any) did you have before you were agented?

None.  Not because they all sold, but because they didn’t.  In those days you queried publishers and agents with a proposal that consisted of three chapters and a rough outline. The option of self-publishing did not exist.  If I couldn’t get any interest in a proposal I didn’t waste time finishing the book.  I racked up a whole bunch of proposals which I tossed but I did not forget the ideas that had inspired them.  I’ve had a chance to use a lot of those ideas, usually much modified, in books that did get published.  I think writing is fundamentally a self-taught process. You learn it by doing it.

Have you ever quit on an ms, and how did you know it was time?

I don’t recall ever quitting on a ms but all of my books undergo major changes because of my panster issues.  I spend a lot of time shifting back and forth in a story to work the new ideas into the plot. Often the final version looks very different than I thought it would when I wrote the first few chapters. In Sleep No More, for example, I did not see the end until I was in the process of writing it. That meant having to return to the beginning to do a lot of rewrites.  That’s just how it goes for me.

Who is your agent and how did you get that "Yes!" out of them? 

My agent is Steve Axelrod of the Axelrod Agency.  We met at a romance writers’ conference.  He was actively searching for romance writers for his list.  I recommend attending writers’ conferences, by the way.  Networking is important.

How long did you query before landing your agent? 

I’ve lost count of the queries I sent out but I have not forgotten that it took me six years to get an agent and sell my first book.

Any advice to aspiring writers out there on conquering query hell?

Yes. Catching the eye of an agent or an editor is too often a matter of sheer luck. Your best bet is probably at a writers’ conference but those get expensive fast.  My advice is to go indy while you’re querying.  If nothing else you will learn a heck of a lot about both the creative and the business side of publishing. Those lessons are invaluable.  

How did it feel the first time you saw your book for sale?

I was thrilled.  It’s still a thrill to see one of my books for sale.   It never gets old.

How much input do you have on cover art?

Back at the start I had zero input and I got a lot of bad covers.  These days I am invited to offer ideas.  Sadly, it turns out I have absolutely no artistic sensibility so my ideas are useless. Thankfully, my wonderful publisher—Berkley—has an absolutely fabulous art department.

What's something you learned from the process that surprised you?

Discover your unique voice as a writer and sharpen it.  Have faith in your voice because there will be times in this business when you are the only one who does.  Ultimately it is your writer’s voice that will set your books apart.  Some readers will hate it.  Some will respond to it.  The important thing is that they do not forget it.

How much of your own marketing do you?  Do you have a blog / site / Twitter?

There is no getting around the fact that, even with the support of a traditional publisher, writers are still responsible for their own social media platforms.  My home on the web is my website. I’ve also got a very active Facebook page and I’m on Instagram.

 When do you build your platform? After an agent? Or should you be working before?

It’s never too soon to start building your platform.

Do you think social media helps build your readership?

Yes.

Mindy, thank you for inviting me to chat with you here on your blog. I love talking about writing.  I’ve been doing this for a while now and, if anyone out there is interested, I do have one additional bit of advice:  Discover your core story.  Understand that it is not based on your favorite plots or fictional landscapes.  It is defined by the emotional conflicts and themes that compel you to write. Those conflicts and themes are the sources of your power and you can take them into any genre because they are universal.  They form your personal writing universe.  You should be able to define your core story in two or three words. For example, at the heart of my books there are always issues of trust and reinvention.  When I hit a wall I remind myself to go back to those key elements.  I hope some writers out there find this tip useful.

Waving from Seattle to wish everyone here on the blog a fabulous New Year!

Jayne Ann Krentz writes romantic suspense, often with a psychic twist, under three pen names: Jayne Ann Krentz for contemporary settings, Amanda Quick for historical settings and Jayne Castle (which happens to be the name on her birth certificate) for her futuristic stories.  She has had over fifty books on the bestseller lists, including The New York Times, Wall Street Journal and USA Today lists.  She lives in Seattle with her husband, Frank and leans vegetarian.

Publishing a Book Is Not the End but Rather Only the Beginning in Getting Your Book Read

Congratulations on getting your book published!  

Now, get to work!

If, like me, you signed with a small publishing house, you must do almost everything to market, publicize, advertise, and sell your book to get it read.  Nothing about it is glamorous.  All of it is time-consuming, frequently disappointing, soul-sucking, and expensive.   You must become shameless and relentless at self-promotion, leaving you with bouts of imposters’ syndrome and self-doubt, not to mention less financially secure.  The modern-day author’s life isn’t for the faint-hearted or starry-eyed idealist.

Here are a few things to consider:

  • Take advantage of your publisher’s free offerings, like posting on their social media using some marketing lingo.  Publishers often get discounts on promotional/marketing deals, but they’re still hundreds of dollars each.

  • Enter “book award” programs at around $70/entry, plus copies of the book.  

  • Do book fairs but the fees and expenses may not be recouped.

  • Visit/call independent bookstores.  However, most small bookstores buy only a few copies wholesale from Ingram at about 30-40% discount, with the right to return.  Some may agree to carry on consignment but will take 40-60% of sales.

  • Do readings at bookstores, libraries, and schools.  Getting approval could be difficult.  Once approved, publicize the event through traditional and social media, flyers, word-of-mouth, etc., and market the book through give-aways, raffles, and a book sale/signing during the reading.  

  • Find bloggers and other reviewers.  You may be asked for a physical copy of the book, book copies and/or a gift card ($10-$50) for a giveaway contest, etc.  

  • Contact traditional and social media to try to get publicity.

  • Talk to everyone you encounter about your book and enlist everyone to do the same.  This may require giving away free copies.

  • Join/form an author group to swap marketing ideas.  Note, however, that some of them may be competing against you in the same genre and you’ll have to deal with all the emotional and psychological ups and downs inherent in any competition.

I don’t mean to discourage anyone from writing and publishing their ideas.  But I also don’t want writers to believe in the false hope popularized by the movie Field of Dreams: “If you build it, they will come” – i.e., “If you publish it, they will read.”  In truth, if you do nothing more than just publish, chances are they will not read.  If you want to reach readers beyond your family and friends, doing nothing is simply not an option.  Of course, neither book sales nor increased readership can be guaranteed no matter what you do but doing nothing ensures no book sales and no readership.

Marissa Bañez is a lawyer and author of the children’s illustrated book, Hope and Fortune.  Her second book, Hues and Harmony (How the Rainbow Butterfly Got Her Colors) will be published on July 20, 2023.

The Saturday Slash

Don't be afraid to ask for help with the most critical first step of your writing journey - the query.

I’ve been blogging since 2011 and have critiqued over 200 queries here on the blog using my Hatchet of Death. This is how I edit myself, it is how I edit others. If you think you want to play with me and my hatchet, shoot me an email.

If the Saturday Slash has been helpful to you in the past, or if you’d like for me to take a look at your query please consider making a donation, if you are able.

If you’re ready to take the next step, I also offer editing services.

My thoughts are in blue, words to delete are in red, suggested rephrasing is in orange.

With their Confidence and hearts shredded by toxic exes, two women’s chance encounter at a birthday sparks the oppourtunity to build an adventure at building a relationship together. except But it won’t last unless the frightened one accepts who she is without shame, and the embittered one lets go of her survivor’s guilt. I like the opening here, but I think the first line could be restructured slighlty in order to make it a little more accessible. I had to re-read it twice in order to understand the beginning phrase. Other rephrasing to avoid a run on indicated above.

I am reaching out to you seeking representation for my debut stand-alone novel with series potential. The Red Carnation, set in the early 2000’s of New York, weaves a story of LGBTQ+ and romance using humor and sorrow to show the empowerment of a loving family, true friendships, and standing up to fears and prejudice. In my novel T and Maddy present both sides of what it's like to be gay: the confident ones who’ve always known and those later in life discoverers needing to find the courage to say 'I am what I am' and I am worth something. This is a summation paragraph and bleongs at the end, IMO. Also, I always tell people to skip the "I am seeking representation" statement, b/c that's kind of obvious. You're querying them.

Almost old enough to retire secretary, I'd open this different, the sentence structure here is awkward Maddy Beckworth wasted most of her life with an abusive husband because she didn’t know there was a same sex relationship choice. Didn't know it was an option like in general as a human? Or for her, individually? The way it's written sounds like the former, as if anyone being anything other than straight is news to her Newly divorced after being told for years she was useless and abnormal, What does this mean? Did her ex suspect her sexuality and drove her down because of it? she fears she doesn’t deserve to be loved, wanted and Happy. happy should not be capitalized Maddy just needs the right someone to believe in her because she really is ‘hiding her light under a bushel’.

Cusp of fortieth birthday, Dinah ‘T’ Jay, is the retired police hero, business owner, Lucky Rose PI series author and Out for years Lesbian. I'd restructure this sentence, as the way it's formulated right now makes it awkward, same with opening paragraph above. T has everything: ‘The eyes, voice, and body’, No reason to put that in quotes money and fame. She’s also still tormented by her abusive partner’s untimely death years earlier so why should she deserve to be loved, wanted and Happy. Is it a question? Needs a question mark. But also a different route here - they both believe they don't deserve to be loved, wanted, and happy, but for different reasons. Distinguish those more T just needs the right someone to ease her from the unwarranted guilt. Guilt about what? The partner's death? Why? What happened? Also, out, lesbian and happy, shouldn't be capitalized.

Maddy doesn’t understand the feelings she’s having for T; how can two women love each other Again, if Maddy has been living in New York in the early 2000's, I feel like she can't be quite this wide-eyed and naive. If it's more like - how can I feel this way? that makes sense, but that's not what's coming across here and Why would T want her, the timid mouse? T already knows she’s falling for Maddy but hopes she’s not the ‘Test the Other side’ rebound; Why would Maddy want her, the cynical loner anyway? Two wounded souls each wishing for a second chance at finding that special person who’s both good To and For them; brought together by either pure dumb luck . . . or Fate. Don't capitalize why, test, other, to, for, fate.

The Red Carnation is similar to: Reservations of the Heart by T.B. Markinson (Two women dealing with trust issues), Gold by E.J. Noyes (Second chances when you’re at rock bottom), and Gentleman Jack by Anne Lister/Sally Wainwright (Lesbian romance between a strong character and a timid one).

My potential readers market is: The LGBTQ+ community wanting relatable FF relationship stories. Fans of Val McDermid and the Gentleman Jack TV series. Anyone who likes the Outlander series. People who want to laugh, cry and identify with fiction characters, and love being drawn into their World. Loving Broadway Divas and music is a plus too. Way too much time being spent on comp titles here. Your query should only be about 300 words, and you just used half of those on comp titles. Also, if your query is doing the job of getting the thrust of the novel across, you shouldn't have to explain why something is a good comp. Save that room for talking about your own book, not other people's.

Karen is LGBTQ+. Finding the courage to divorce an abusive husband, she moved cross country, stumbled into an online same sex chat room and began a ten year, 8,000 mile apart, long distance relationship until it was legal to marry. Karen’s an eclectic bookworm, accomplished quilter and crafter. If this is your bio, it needs to be in first person.